Analysis of the financial and economic issues related to the operation of public and private sport organizations. Exploration of specific areas of student interest through development of comprehensive business plans. Specific topics include: structure of sport industry; determinants of profitability; forms of ownership, taxation, financing, and economic impact studies.

This course is designed to provide students with foundational knowledge and practical skills in generative AI and prompt engineering. Students will explore AI's transformative impact on business, learning to apply pre-trained models, refine prompts, and utilize generative AI tools for strategic decision-making, customer engagement, and content generation. The course emphasizes AI applications over technical implementation, focusing on tools, strategic impact, and ethical considerations.

This course presents poverty as a challenge to education with management as a common element of solutions to address poverty. The course is designed to explore the development, persistence, and broad range of impacts of poverty across multiple disciplines. The contents cover poverty research and practices, management, criminal justice, psychology, sociology, marketing, economics, education, and families, among others. Students will use this multidisciplinary perspective to develop a transdisciplinary research proposal to develop solutions to mitigate and eliminate the challenges of poverty.

This course combines three perspectives: inferential thinking, computational thinking, and real-world relevance. Financial decisions are increasingly data-driven, and require more than inferential thinking. Computational thinking and real-word considerations are also needed for finance professionals to function effectively. Students will utilize all three perspectives to make better financial decisions. The course teaches critical concepts and skills in computer programming (with Python) as well as statistical inference, in conjunction with hands-on analysis of financial datasets.

499 - seminar

Individual, interpersonal, and group behavior in an organizational context. Encourage a broadened awareness of one's own and others' behavior in managerial roles, while improving managerial skills. Prerequisite: MANAGMNT 301.

499 - seminar

This course examines how brands successfully market health and wellness products, from organic foods and herbal supplements to clean beauty and wellness services. Students will learn about certification labels, sustainability messaging, and cause marketing. They will analyze consumer behavior, evaluate branding strategies, and develop digital marketing campaigns tailored to wellness-conscious audiences. Through case studies and hands-on projects, students will gain practical experience in product positioning, social media engagement, and ethical marketing in the natural and organic industry.

As recent advances in technology have affected nearly every facet of marketing, digitization has revolutionized marketing strategy. Big data, social media networks and new monitoring tools to measure customer journeys are revolutionizing the way consumers and brands engage in online conversations. This course is designed to introduce new theoretical frameworks emerging from digital marketing, covering in detail topics such as search marketing, customer experience analytics, social media marketing, and recommendation systems.

A deep understanding of the customer is essential to developing innovative products, services, and marketing strategies. Qualitative research methods enable firms to study customers and analyze the meaning and importance of their experiences. These methods can uncover in-depth insights about customers? lives and behavior, which are often not accessible through quantitative analyses of big data or conventional marketing metrics. This course introduces students to a set of concepts and research methods for generating, communicating, and leveraging customer insights. Students will learn and practice real-world skills, including culturally-oriented thinking, participant observation, interviewing, focus groups, and netnography (online qualitative research). Throughout the course, students will adopt the perspective of marketing researchers and managers as they learn to develop actionable marketing strategies based on sound thinking and rigorous qualitative research.