This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.

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While knowledge of leadership that is captured by readings and highly structured content is a valuable tool for learning, the pedagogy can be greatly enhanced via popular culture media (PCM) through creating a universal experience for participants. In this course, students will experience a practical application of leadership theories by watching as decisions unfold and interpersonal interactions have immediate and visible consequences via PCM. In this course, emotional intelligence, organizational culture, leading teams, motivation, facilitating organizational change, and leading diversity and inclusion will be addressed in depth. (Gen. Ed. SB)

This course is designed to provide students with foundational knowledge and practical skills in generative AI and prompt engineering. Students will explore AI's transformative impact on business, learning to apply pre-trained models, refine prompts, and utilize generative AI tools for strategic decision-making, customer engagement, and content generation. The course emphasizes AI applications over technical implementation, focusing on tools, strategic impact, and ethical considerations.

Examines the history and development of gaming, casino operations including slots, table games, sports and Internet betting, credit and casino accounting, casino hotels and casino foodservice, and the marketing of the core gaming products. A central focus will be on current trends as well as the primary management and financial elements unique to operating a casino.

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.