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Marketing careers are evolving. It's not just about selling products to maximize profits; it's about understanding the impact on all stakeholders and building brands that maximize stakeholder value. This course equips students with the skills to thrive in this new landscape, combining core marketing expertise with essential life skills (e.g., communication, collaboration, and critical thinking skills) to disrupt default habits and biases that get in the way of making decisions that align with personal values and intentions for creating a meaningful career and life. Students will have the opportunity to practice and play with mindfulness techniques to cultivate a clear, intentional approach to marketing and consumption while also analyzing successful and unsuccessful marketing campaigns and learning to make marketing decisions that consider diverse stakeholders and the long-term impact on communities and the environment.

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

This course explores the objectives, procedures, and problems involved in the establishment and administration of employee and executive compensation plans. The focus is on how managers can use compensation strategy to attract, retain, and motivate valued employees, while controlling labor costs.

Continuation of 498. Thesis mandatory. By arrangement with department and/or Honors Office.

Continuation of 498. Thesis mandatory. By arrangement with department and/or Honors Office.

Continuation of 498. Thesis mandatory. By arrangement with department and/or Honors Office.