Special projects, studies, or research.

Special projects, studies, or research.

This course is designed to provide a comprehensive overview of the various segments within the sport industry. Students will assess their own personal and career interests and learn how to effectively research jobs, choose careers in line with those interests and market themselves to prospective employers.

Students in this course examine how analytics yields new insights across many facets of the sport industry, such as ticket pricing, facility management, player evaluation, and in-game decision making. The course emphasizes core skills needed to conduct basic analyses: data structuring, data shaping and manipulation, methods of statistical analysis, and data visualization. Course projects call on students to conduct original analyses, identify the strategic applications of their research, and communicate their findings in a manner suitable for sport practitioners. The course is geared toward future managers within any department, rather than only future data analysts, thus technical instruction uses Microsoft Excel and content breadth is prioritized over depth. However, students with existing aptitude in software like python or R are welcome to also use such tools when completing certain assignments, subject to consultation with the course instructor.

Analysis of nature and scope of the sport enterprise; investigates organizational behavior within the management of sport organizations; explores the area of human resource management; examines contemporary social problems and the future of sport.

This course provides an understanding of the legal issues involved in the supervision, management and business operations of sport enterprises. The course adopts a managerial approach to legal issues that confront sport managers, including tort law, contract law, constitutional law, antitrust law, agency law, intellectual property law, administrative law, and governance and participation issues in professional sport and amateur athletics.

Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities.

Contact department for description.

Provides students with an understanding of various sales methodologies used in sport organizations and teaches students to effectively design and implement sales campaigns.

The Commonwealth Honors College thesis or project is intended to provide students with the opportunity to work closely with faculty members to define and carry out in-depth research or creative endeavors. It provides excellent preparation for students who intend to continue their education through graduate study or begin their professional careers. The student works closely with their 499Y Honors Research sponsor to pursue research on a topic or question of special interest to them in preparation for writing a 499T Honors Thesis or completing a 499P Honors Project.