This course examines the strategic use of technology in modern hospitality and tourism organizations including the utilization of Information and Communication Technologies (ICT) and social media as a marketing and management tool. The application and use of both business intelligence and hospitality business analytics is also explored.

Customer experience management is the process of strategically managing a customer's entire experience with a product, service, and company. Throughout the course, students will investigate the importance of establishing the unique brand experience by examining the experience for different brands, establishing service benchmarks, and determining the key principles of quality and satisfaction. Students will evaluate how to design the brand experience including analyzing the physical and social servicescape and evaluating the critical touchpoints throughout the customer experience journey. Lastly, the course examines the effects of customer psychology, emotions, social styles, and body language and how these affect customer behavior such as complaints, service recovery, loyalty, return intention, and word-of-mouth.

Customer experience management is the process of strategically managing a customer's entire experience with a product, service, and company. Throughout the course, students will investigate the importance of establishing the unique brand experience by examining the experience for different brands, establishing service benchmarks, and determining the key principles of quality and satisfaction. Students will evaluate how to design the brand experience including analyzing the physical and social servicescape and evaluating the critical touchpoints throughout the customer experience journey. Lastly, the course examines the effects of customer psychology, emotions, social styles, and body language and how these affect customer behavior such as complaints, service recovery, loyalty, return intention, and word-of-mouth.

Analysis of factors affecting food production and service in the food service industry emphasizing adherence to food quality and service. Evaluation of food products and commercial equipment. Planning and coordinating food production activities.

Analysis of factors affecting food production and service in the food service industry emphasizing adherence to food quality and service. Evaluation of food products and commercial equipment. Planning and coordinating food production activities.

Analysis of factors affecting food production and service in the food service industry emphasizing adherence to food quality and service. Evaluation of food products and commercial equipment. Planning and coordinating food production activities.

Analysis of factors affecting food production and service in the food service industry emphasizing adherence to food quality and service. Evaluation of food products and commercial equipment. Planning and coordinating food production activities.

Analysis of factors affecting food production and service in the food service industry emphasizing adherence to food quality and service. Evaluation of food products and commercial equipment. Planning and coordinating food production activities.

An introduction to the entertainment industry for those students looking to pursue a career in the field of entertainment. Aim is to provide students with a basic understanding of the business of entertainment, focusing on the following segments: Film, Television, Radio, Theatre, Music, Travel/Tourism, and Sports. While the primary focus of the course is on the entertainment industry and how it relates to hospitality and tourism, students will also gain the tools to effectively manage and lead, organize, and market within the industry segments. Additional topics covered will include artist management, concert tour productions, publicity, contracts, branding, merchandising, trends and the internet. The course will also expose students to the social, economic and financial characteristics of the industry.

Explore the vast array of meetings, conventions, and expositions. Learn the different venue types, approaches, and management group gatherings. Identify the role of convention and visitor bureaus, destination management companies, and service contractors.