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McCormack Center for Sport Research & Education
This center creates innovative and scalable revenue-generating programs that help companies, students, managers, and academic institutions differentiate in the crowded sports marketplace.
Tapping into our industry-leading alumni network and faculty cohort allows the McCormack Center for Sport Research & Education to create value through collaboration, and further the educational mission of sport management as a discipline.
Programs
Programs
Case Study Collection
In 2017, the McCormack Center launched a custom case study collection designed to further enrich the educational experience of future sport leaders around the globe. 100+ institutions have adopted McCormack cases written by leading sport management faculty members and sport industry practitioners.
Global Partnerships
Legacy projects with global partners foster a diverse, multi-national examination of the broader sport management ecosystem. Our current partnerships include:
- India's Global Institute for Sports Business
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Japan's Pacific League Marketing
Sport Leadership Academy
The McCormack Sport Leadership Academy services driven and talented high school students from around the world, training students in practical sport business foundations and integrating insights from our world renowned faculty and industry-leading alumni.