Partnership with India’s Global Institute for Sports Business
Dynamic partnership focuses on training and value creation for the Indian sports ecosystem.
Center Director Will Norton (seen below) in June 2019, delivering a lecture series in Mumbai to the first GISB masters class.
India On Track’s Global Institute for Sports Business will host McCormack faculty for on-ground master’s level sport management workshops focused on theoretical and practical growth strategies in the following subject matters: sport marketing, consumer behavior, strategy, and leadership. The McCormack Case Study Collection will also be integrated into lesson plans.
McCormack Department & Pacific League Marketing Join Forces
As part of an increasingly global focus on educational partnerships, the Mark H. McCormack Department of Sport Management at UMass Amherst has entered into an agreement with Pacific League Marketing (PLM), a joint capital investment company created by the six professional baseball clubs in Japan’s Pacific League. The partnership is the latest in a series of global education initiatives executed within the McCormack Center for Sport Research & Education, an interdepartmental agency focused on delivering consulting and education services to sports leagues, institutes, and students worldwide.