The second annual Women of Isenberg Conference took place on February 7. Coordinated by the student group Isenberg Women in Business, the day-long event attracted 210 members of the Isenberg community, including 42 alumnae, a dozen Isenberg faculty and staff members, and 150 students.
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Two years ago, Red Sox General Manager and Isenberg Sport Management graduate Ben Cherington ’97 M.S. defied extremely long odds with strategic moves that helped bring the team from the cellar to a World Series championship. Now, following an injury-plagued season, he is positioning the team through adept acquisitions and negotiations for a similar ascent.
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On December 4, the campus welcomed the family of the late Gene Isenberg '50, '00H, including his wife Ronnie, their daughter Diane and husband David and their three children Dylan, Carolyn, and Stefan. A tribute was held to honor Gene and Ronnie's leadership and generosity at UMass Amherst and Isenberg.
"I don't know what the next thing in sports media is going to be," observed former ESPN president and executive chairman George Bodenheimer during his November 17-19 visit to Isenberg as Mark H. McCormack Executive in Residence. "But I do know that we have 7000 employees who will help figure that out," he told his audience in a campus-wide address. Those views reflected Bodenheimer's emphasis on employee empowerment and teamwork, strategic simplicity, and clear cultural values.
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The Mark. H. McCormack Department of Sport Management's masters degree program has achieved elite status in Sport Business International magazine's 2014 Postgraduate Course Rankings. In the survey, released in the magazine's June edition, the Isenberg program ranked 2nd among all postgraduate programs in the United States for the third year in a row.
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When you strip away all the sports glamor, it's about education. That's what drives, me, emphasized Southeastern Conference commissioner Mike Slive in his keynote address on April 16 as the Mark H. McCormack Department of Sport Management's Executive in Residence. In his talk to the campus community, Slive described his role and philosophy as a change agent at the SEC. He also explored current issues in college athletics and his personal history, including his career path.
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"As an agent, the only things you can control are preparation and effort," emphasized sports marketing uber-agent J.B. Bernstein '90 in Stephen McKelvey's class in sport promotion & sales. To that end, the UMass Amherst graduate offered a structured approach to pitching an athlete's promotional value to potential "buyers." As the cofounder, president and CEO of Access Group of Miami, Bernstein has represented a host of high-profile athletes, including baseball's Barry Bonds and football's Barry Sanders and Emmett Smith.
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In an hour-long lecture on October 29 to the Isenberg and campus community, Mark H. McCormack Executive in Residence Bob Kain lavished praise on two personal heroes, Mark H. McCormack and Billie Jean King. Kain's lecture was a highlight of his three-day Executive in Residence with the Mark H. McCormack Department of Sport Management.
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