After 17 years of exceptional leadership of the Mark H. McCormack Department of Sport Management, Professor Lisa Masteralexis has been appointed as Associate Dean for Administration in the Isenberg School of Management.
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During her two-day visit to Isenberg as McCormack Executive in Residence, Women’s Tennis Association Chairman and CEO Stacey Allaster explored her organization’s growing global footprint, its increasing deployment of technology, and its greater focus on the fan experience. Allaster also recounted a life in tennis dedicated to the advancement of women in the sport.
Alumni, Events, Exec in Residence - Sport Mgmt, Faculty, Masters (+)
Alumni, Events, Exec in Residence - Sport Mgmt, Faculty, Masters, Speakers, Sport Management, Undergraduate, Events & Activities, Sport Management
The Mark H. McCormack Department of Sport Management honored alumni and students at its Annual Awards Banquet on March 30. Alumni received the department’s VanderZwaag Award and its Alumni on the Rise Award. Twenty-two students earned scholarships.
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Alumni, Events, Masters, Sport Management, Students, Undergraduate, Alumni, Events & Activities, Sport Management, Undergraduate
Sport Management students gained invaluable career insights and advice from alumni and other practitioners at the inaugural McCormack Future Industry Leaders Conference. The event featured a panel, case work, and networking.
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The second annual Women of Isenberg Conference took place on February 7. Coordinated by the student group Isenberg Women in Business, the day-long event attracted 210 members of the Isenberg community, including 42 alumnae, a dozen Isenberg faculty and staff members, and 150 students.
Two years ago, Red Sox General Manager and Isenberg Sport Management graduate Ben Cherington ’97 M.S. defied extremely long odds with strategic moves that helped bring the team from the cellar to a World Series championship. Now, following an injury-plagued season, he is positioning the team through adept acquisitions and negotiations for a similar ascent.
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On December 4, the campus welcomed the family of the late Gene Isenberg '50, '00H, including his wife Ronnie, their daughter Diane and husband David and their three children Dylan, Carolyn, and Stefan. A tribute was held to honor Gene and Ronnie's leadership and generosity at UMass Amherst and Isenberg.
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Accounting, Alumni, Doctoral, Events, Faculty, Finance, Giving, Hospitality & Tourism Management, Leadership, Management, Marketing, Masters, MBA, MBA Online, Operations & Information Management, Sport Management, UG Online, Undergraduate, Alumni, Events & Activities
"I don't know what the next thing in sports media is going to be," observed former ESPN president and executive chairman George Bodenheimer during his November 17-19 visit to Isenberg as Mark H. McCormack Executive in Residence. "But I do know that we have 7000 employees who will help figure that out," he told his audience in a campus-wide address. Those views reflected Bodenheimer's emphasis on employee empowerment and teamwork, strategic simplicity, and clear cultural values.
Events, Exec in Residence - Sport Mgmt, Speakers, Sport Management, Events & Activities (+)
Events, Exec in Residence - Sport Mgmt, Speakers, Sport Management, Events & Activities, Sport Management
The Mark. H. McCormack Department of Sport Management's masters degree program has achieved elite status in Sport Business International magazine's 2014 Postgraduate Course Rankings. In the survey, released in the magazine's June edition, the Isenberg program ranked 2nd among all postgraduate programs in the United States for the third year in a row.
Masters, MBA, Rankings, Sport Management, Alumni (+)
Masters, MBA, Rankings, Sport Management, Alumni, Events & Activities, Sport Management
When you strip away all the sports glamor, it's about education. That's what drives, me, emphasized Southeastern Conference commissioner Mike Slive in his keynote address on April 16 as the Mark H. McCormack Department of Sport Management's Executive in Residence. In his talk to the campus community, Slive described his role and philosophy as a change agent at the SEC. He also explored current issues in college athletics and his personal history, including his career path.
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"As an agent, the only things you can control are preparation and effort," emphasized sports marketing uber-agent J.B. Bernstein '90 in Stephen McKelvey's class in sport promotion & sales. To that end, the UMass Amherst graduate offered a structured approach to pitching an athlete's promotional value to potential "buyers." As the cofounder, president and CEO of Access Group of Miami, Bernstein has represented a host of high-profile athletes, including baseball's Barry Bonds and football's Barry Sanders and Emmett Smith.
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In an hour-long lecture on October 29 to the Isenberg and campus community, Mark H. McCormack Executive in Residence Bob Kain lavished praise on two personal heroes, Mark H. McCormack and Billie Jean King. Kain's lecture was a highlight of his three-day Executive in Residence with the Mark H. McCormack Department of Sport Management.
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