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The University of Massachusetts Amherst

In 2010, The Mark McCormack Collection, a vast accumulation of documents, letters, photographs and memorabilia occupying 35,000 to 45,000 boxes in a warehouse in Cleveland, found a home as the family transferred ownership of the historic papers to UMass Amherst.

This priceless collection will serve as a platform for launching new educational programs, facilitating business-to-student interactions, creating research opportunities, and establishing awards, scholarships and fellowships in the department of sport management in Isenberg at the University of Massachusetts Amherst.

America's Cup exhibit
This Month from the Archives

This Month from the Archives

IMG’s Role in America’s Cup Marketing

In April 2022, the Royal New Zealand Yacht Squadron announced that Barcelona will be the site of the 37th America’s Cup. The oldest competition in international sport will be contested in September or October of 2025.

The format of the race itself has a long-standing history: the previous running’s winner picks the venue and the time for the competition. Yacht clubs around the world submit their best racing ships and crews to compete in a series of trial matches to select the one boat that will challenge the “Auld Mug” defenders in the final. Meanwhile, the Royal New Zealand Yacht Squadron will be hosting its own racing series to find the one homeland yacht to defend their title.

The McCormack ArchivesRead More

Mark H. McCormack

mccormack portrait

McCormack revolutionized the sporting world by establishing athlete representation as a distinct business discipline and by demonstrating the value of sports as a cost-effective marketing tool. This system has given economic health to the players and tennis institutions and the industry as a whole.

Mark H. McCormack is widely credited with inventing the field of sports marketing as the founder, chairman and CEO of International Management Group (IMG). From representing the majority of top players in tennis for over four decades, to pioneering television coverage globally, to expanding the scope, size, and reach of the world’s foremost events, to his ability in raising millions of dollars annually for charitable organizations, to today’s online innovations which enable fans to follow every match point, McCormack’s influence on tennis will be felt for decades to come.

McCormack revolutionized the sporting world by establishing athlete representation as a distinct business discipline and by demonstrating the value of sports as a cost-effective marketing tool. This system has given economic health to the players and tennis institutions and the industry as a whole.

IMG’s licensing agency, the largest in the world, its literary agency, and its affiliation with recreational amenities and world-class destination venues have further contributed to the sport. McCormack shaped the way all sports are marketed around the world.  He was first in the marketplace and his influence on the world of sports, particularly his ability to combine athlete representation and television broadcasting, will forever be a standard within the tennis industry.

Learn more at the official McCormack website