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The University of Massachusetts Amherst

In 2010, The Mark McCormack Collection, a vast accumulation of documents, letters, photographs and memorabilia occupying 35,000 to 45,000 boxes in a warehouse in Cleveland, found a home as the family transferred ownership of the historic papers to UMass Amherst.

This priceless collection will serve as a platform for launching new educational programs, facilitating business-to-student interactions, creating research opportunities, and establishing awards, scholarships and fellowships in the department of sport management in Isenberg at the University of Massachusetts Amherst.

IMG letter
This Month from the Archives

This Month from the Archives

Williams Sisters and Coke

With the worldwide release of the movie King Richard, executive produced by Venus and Serena Williams about their father, Richard, it’s easy to understand exactly how much influence Richard had over two of his children in the world of tennis. However, even Richard realized there were some aspects of the business he was going to need help with.

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Mark H. McCormack

mccormack portrait

McCormack revolutionized the sporting world by establishing athlete representation as a distinct business discipline and by demonstrating the value of sports as a cost-effective marketing tool. This system has given economic health to the players and tennis institutions and the industry as a whole.

Mark H. McCormack is widely credited with inventing the field of sports marketing as the founder, chairman and CEO of International Management Group (IMG). From representing the majority of top players in tennis for over four decades, to pioneering television coverage globally, to expanding the scope, size, and reach of the world’s foremost events, to his ability in raising millions of dollars annually for charitable organizations, to today’s online innovations which enable fans to follow every match point, McCormack’s influence on tennis will be felt for decades to come.

McCormack revolutionized the sporting world by establishing athlete representation as a distinct business discipline and by demonstrating the value of sports as a cost-effective marketing tool. This system has given economic health to the players and tennis institutions and the industry as a whole.

IMG’s licensing agency, the largest in the world, its literary agency, and its affiliation with recreational amenities and world-class destination venues have further contributed to the sport. McCormack shaped the way all sports are marketed around the world.  He was first in the marketplace and his influence on the world of sports, particularly his ability to combine athlete representation and television broadcasting, will forever be a standard within the tennis industry.

Learn more at the official McCormack website