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The University of Massachusetts Amherst

Do you ever wonder what goes on behind the scenes of the Olympic Games or what happens during the day-to-day operations of a professional sports team?

Watch Video in modal: Sport Management and Leadership Academy Program Overview

Sport Management and Leadership Academy Program Overview

Immerse yourself in the business of sport at the world’s #1 ranked Sport Management program!

As part of the UMass Amherst Summer Pre-College Program and run by the #1 ranked Sport Management department on the globe, McCormack’s summer Sport Management & Leadership Academy provides a platform for talented high school students to learn practical sport business applications and industry insights from our world renowned faculty and industry-leading alumni.

During this two-week program, students immerse themselves in key segments and critical issues relevant to the highly competitive sports and entertainment industry, such as:

  • Sport & Digital Media
  • Sport Marketing & Sales
  • Diversity & Inclusion in Sport Organizations
  • Player Performance & Data Analytics
  • Sports Economics & Market Research

The McCormack Department challenges students to use a management lens to strategic decision making in sports, offering a diverse and highly interactive approach to learning. In-class lectures and case competitions will be augmented by the presence of UMass alumni in sport leadership positions, and ‘virtual’ Zoom visits to regional sport businesses.

The Academy will run virtually, on Zoom, in accordance with campus health and safety policy. Normally, and returning for Summer 2022, students get to experience a sense of college life on one of the nation’s premier campuses, with housing & social events in the University’s modernized Commonwealth Honors College and meals at UMass Dining Commons (ranked #1 nationally, five years in a row, by The Princeton Review).

sport academy group
How to Apply

How to Apply

The Sport Management & Leadership Academy is part of the UMass Amherst Pre-College Summer Program and interested applicants must apply through them. Click below to learn the steps to apply and find important dates and deadlines.

McCormack Summer Leadership AcademyApply Today!