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In keeping with the philosophies of Mark H. McCormack the McCormack Initiatives include a way of teaching sport business that promotes innovation in sport marketing and management.

With each initiative it furthers the legacy of its namesake by continuing to promote the development of innovative models and new educational formats. High-profile sports industry leaders come to campus during the Executive-in-Residence program giving students access to hearing about the challenges and rewards of the business of sport management directly from the source.

Recent Executives in Residence

Past McCormack Executive in ResidencesView All