McCormack Executive-in-Residence : Isenberg School of Management : UMass Amherst

In keeping with the philosophies of Mark H. McCormack the McCormack Initiatives include a way of teaching sport business that promotes innovation in sport marketing and management.

With each initiative it furthers the legacy of its namesake by continuing to promote the development of innovative models and new educational formats. High-profile sports industry leaders come to campus during the Executive-in-Residence program giving students access to hearing about the challenges and rewards of the business of sport management directly from the source.

Recent Executives in Residence

Past McCormack Executive in ResidencesView All

Former NFL Players Association Executive Director DeMaurice Smith Named McCormack Department Executive-in-Residence

DeMaurice “De” Smith, former Executive Director of the NFL Players Association (NFLPA), will serve as the Mark H. McCormack Department of Sport

Former NFL Players Association Executive Director DeMaurice Smith Named McCormack Department Executive-in-Residence Read More

“Accidental Sports Marketing Person” Harlan Stone Shares Career Insights as McCormack Executive-in-Residence

Harlan Stone visited the UMass Amherst campus on November 15-16 to serve as the 2022 Executive-in-Residence for the McCormack Department of Sport

“Accidental Sports Marketing Person” Harlan Stone Shares Career Insights as McCormack Executive-in-Residence Read More

Anita DeFrantz: The Courage to Fight for What Is Right

The 2021 Executive-in-Residence for the McCormack Department of Sport Management was Anita DeFrantz, the senior member of the Olympic Movement in the

Anita DeFrantz: The Courage to Fight for What Is Right Read More