In the digital age, the ability to analyze and interpret marketing data has become essential for success. This course, Applications of R for Marketing and Analytics, is designed to equip students with the skills needed to harness the power of data in making strategic marketing decisions. Through a blend of theoretical concepts and hands-on practice, students will learn how to clean, analyze, and visualize marketing data from real world datasets. Students will acquire knowledge about the methods and software that are used to understand issues such as market segmentation, sales forecasting, and conjoint analysis.

Marketers use a broad array of evolving tools, from Direct Mail to Social Media. In this course, students learn about the range of these tools, related data sources, and online and offline metrics for evaluating their success. The course stresses combining different marketing resources (for example, bricks and mortar stores with online channels; online landing pages to test offline media with google analytics).

Workforce planning includes strategic assessment of internal and external labor markets, the legal context, and the future labor needs of the organization. Effective recruiting requires identification of labor sources, targeting talent, and training recruiters. Employee selection topics include measurement, assessment, and hiring of candidates. Post-hire issues including socialization, retention, and separation are also covered.

Social entrepreneurship involves using the skills and strategies of business to innovatively and sustainably solve social, environmental, and economic problems. As a result, this course will help students identify and create business opportunities that have positive social impacts.

Individual, interpersonal, and group behavior in an organizational context. Encourage a broadened awareness of one's own and others' behavior in managerial roles, while improving managerial skills. Prerequisite: MANAGMNT 301.

Theory and practice of human resource management. Topics include: recruitment and hiring, training and development, compensation, motivation, and employee services. Current issues in equal employment opportunity.

Overview of organizational behavior, operations management, and strategy/entrepreneurship. Topics include: Behavioral background of formal organizational life, organizational design, integrating factors in collective behavior, organizational change, systems analysis, techniques of decision making and control, the organization and its environment, and the nature of management theory. Topics grouped in modules of organizational behavior, operations management, and strategy/entrepreneurship. Prerequisite: junior standing.

Explore the history of food and it?s influence on present day culinary trends. Investigate international cuisines and food traditions. Provide competent service to guests from diverse cultures, religions, and ethnicities. Learn how to plan menus and events for special occasions.

Human resource management in food service, hotels, and the travel industry. Functions of leadership motivation, job design, recruitment, wage and salary administration, performance appraisal. Training in health and safety.

Areas in banking that require application of analytical tools and techniques in bank decision-making process.