Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.

This course provides an introduction to programming with a focus on business and analytics applications. The curriculum supports the development of skills in data extraction and manipulation as well as automating data analysis tasks. Students will become adept in the use of important libraries and will be able to use trusted open-source resources to support continued development of programming skills. No prior programming experience expected.

This seminar introduces and trains students in the process of analyzing unstructured qualitative data using interpretive methods. It covers the philosophy, theory, and methodology of interpretive analysis used in marketing and other social science disciplines, including coding, cases, themes, and theory development. The seminar provides analytical tools for qualitative researchers and others to strengthen the conceptual and practical contributions of their work.

Materials from behavioral and social sciences used to expand understanding of marketing phenomena.

Classroom readings, lectures, and discussion will focus on providing students with a better understanding of marketing and consumer behavior in the sport context.

The most important asset of a company is its brand, which can be utilized to create a long-term competitive advantage in the market. Therefore, companies invest an ample amount of time and money developing and nurturing their brands. Thus, this course will focus on providing students with the knowledge of fundamental principles of brand management as well as teaching how to define, develop, and apply strategies to manage a brand successfully, and to create, measure, sustain, and grow the brand equity. The topics we will cover in the course falls into 5 key areas: (1) Defining a brand, (2) Developing a brand, (3) Designing and implementing brand marketing initiatives, (4) Measuring and interpreting brand performance, and (5) Managing the growth of a brand.

The purpose of this course is to introduce students to the area of corporate finance and investments. Students will learn about the basic concerns and responsibilities of financial managers, and gain an appreciation of the methods of analysis employed by them. Students will learn both theory and practice of corporate finance and investments.

Students will use analytics to study a wide variety of issues affecting the sport industry. Topics examined include: player performance measurement, in-game decision making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management, etc. Students will learn not only how the recent application of analytics has improved each of these areas within the professional and collegiate sport industry, but also how analytics can improve decision making in any other field of business.

This course is designed to help students meet the demand for effective writing and speaking skills in the professional workplace. Topics include rhetorical considerations involving audience and purpose, writing style and tone, organizational strategies, research skills, evidence-based writing, and page design, along with assignments in professional correspondence, report writing, and public speaking and visual aids. This course satisfies the University's junior year writing requirement.