Tora Lauria ’24, junior from Marshfield, Mass., is a marketing major at Isenberg and is also pursuing a minor in Creative Digital Marketing through BDIC. She spoke with Isenberg social media intern Chloe Truong.
How did you choose your major?
I never thought I’d go to business school. Growing up I was always a creative/artistic person. When I was accepted to Isenberg, I figured marketing would be the best route to showcase my abilities in these areas. I furthered my academics by introducing a BDIC minor to my curriculum, titled Creative Digital Marketing.
Tell us a little about your future goals.
One of my future goals is to achieve a career in which I can inspire and empower the women of today’s world. I am an active person and very passionate about self-growth, working out, art, and meditation. I want to start a business—potentially a kickboxing studio—that incorporates other classes such as yoga, art therapy, writing, etc. for ultimate self-growth and healing and a welcoming community for all women at different stages of their journeys.
How does the curriculum for your Isenberg major support your wider interests and plans?
Isenberg gives me the tools to innovate and market my ideas. Additionally, my core curriculum teaches me management styles and financial and accounting skills that will be useful to running a future business. Furthermore, I have studied abroad for the past year: fall 2022 in Florence, Italy, and spring 2023 in Nicosia, Cyprus. Isenberg has allowed me to travel the world and continue achieving my educational goals at the same time!
What has been your favorite Isenberg class so far?
My favorite marketing class has been Marketing 301: Principles of Marketing, with Professor Matthew Glennon. It was fun, educational, and motivating!
Do you want to pursue any other interest and what is your plan for it?
I am interested in learning how to create digitally through graphic design. Essentially, this is what my BDIC minor allows for. I can take graphic design classes that will assist me in the future by teaching me design and advertising skills.
Have you had any challenges in finding a suitable curriculum?
Going into college, I had no idea what I was going to do. I applied to different schools for different majors: business, criminal justice, journalism, etc. Each year at Isenberg my curriculum gets a little more niche and guides me towards a successful future. I am trusting the process and taking all the steps to figure out who I am and what I ultimately want to do, and I am happy with the journey so far!