For the sixth year in a row, an Isenberg alumna has been named as a Sports Business Journal Game Changer. Li Xi ’17MS will be honored at a special ceremony in New York City on Oct. 1 for her contributions to the sport industry.
SBJ’s Game Changers program recognizes women in the sport industry who are making a lasting impact on sport business through their leadership, innovation, and accomplishments. This year marked SBJ’s expansion of the program to include women from around the globe, making Xi’s inclusion even more notable.
Xi currently serves as the vice president of tennis clients at William Morris Endeavor Sports (WME). Among her many clients, Xi represented gold-medalist Zheng Qinwen during the Paris 2024 Summer Olympics. During her time at UMass, Xi was an assistant coach for the women's tennis program.
Xi joins fellow McCormack alumnae who were previously named Game Changers: Pam Batalis '92MS, Tiffany Daniels '98MS, Christine Franklin '00, Gloria Nevarez '93, Heidi Pellerano '98MS, Ana Shapiro Queenan '00MS, Cindy Stutman '98, Trish Tulloch '97MS, Li Li Leung ’03MS, Amy Scheer ’86, and, most recently, Karina Herold ’08MS/MBA.