Focus your MBA for a career in marketing.
The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This focus provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.
Note: The focus area is only listed on your transcript, not on your diploma.
MBA students are required to complete a total of 9 elective credits to establish an optional focus area. The following list of courses are a sampling of Marketing electives. Please note that these electives are offered on a rotating basis and are subject to change. Connect with your Academic Advisor for current course offerings.
Fundamentals of Product Marketing
Marketing Strategy (if not taken as MKT core)
Salesforce for Marketing & Sales
Services Marketing Management (if not taken as MKT core)
Web Analytics for Digital Marketing
Students may substitute up to 3 credits of Marketing electives with a “flex” designated elective. These flex electives are applicable to all industries and can be applied to all focus areas.
Business Intelligence & Analytics
Career and Professional Development Workshop
Data Management for Business Leaders
Foundations of Diversity, Equity, and Inclusion in Business
Negotiations Theory & Practice
Personal Finance - Basics
Personal Finance - Cash Management
Personal Finance - Insurance
Personal Finance - Investments
Survey Development and Analysis
Priority: June 1
Final: July 15
Priority: October 1
Final: November 15
Priority: February 1
Final: March 15
Priority Deadline Benefits
If you apply by the priority deadline for your chosen start term, you will receive several educational and financial benefits:
- $85 application fee reimbursement on your first tuition invoice.
- Priority access to course registration.
- Additional time to plan finances.
- Early access to upcoming career and professional development opportunities
Follow our step-by-step process to complete your online application.
- Once you click Apply Now, you will be taken to the University's secure online student information system, SPIRE.
- Follow the “Go to Application” link to create your user account to begin your application process.
- Complete the admissions requirements and submit your application. Note: you can save and resume your application process as you gather required materials.
- After submitting, track your application at the Graduate School Status of Application page.
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