Marketing
Gain a deeper understanding of advertising, branding, communications, and consumer behavior.
The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This focus provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.
MBA students are required to complete a total of 9 elective credits to establish an optional focus area. The following list of courses are a sampling of Marketing electives. Please note that these electives are offered on a rotating basis and are subject to change. Connect with your Academic Advisor for current course offerings.
Marketing Courses
Ecommerce Logistics
Fundamentals of Product Marketing
Marketing Strategy (if not taken as MKT core)
Quality Analytics
Salesforce for Marketing & Sales
Services Marketing Management (if not taken as MKT core)
Web Analytics for Digital Marketing
Flex Focus Courses
Students may substitute up to 3 credits of Marketing electives with a “flex” designated elective. These flex electives are applicable to all industries and can be applied to all focus areas.
Business Intelligence & Analytics
Career and Professional Development Workshop
Data Management for Business Leaders
Foundations of Diversity, Equity, and Inclusion in Business
Negotiations Theory & Practice
Personal Finance - Basics
Personal Finance - Cash Management
Personal Finance - Insurance
Personal Finance - Investments
Project Management
Survey Development and Analysis
Note: A completed focus will be included on your transcript, but will not be included on the official diploma from the university.
Please contact our office with any questions at grad@isenberg.umass.edu.
