Gain a deeper understanding of advertising, branding, communications, and consumer behavior.
The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This MBA provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.
9 credits establish a focus. MBA students with a Focus in Marketing can choose to satisfy the electives requirement from the courses listed.
Consumer Sales Strategies
Data Management for Business Leaders
Fundamentals of Product Marketing
Negotiations Theory & Practice
Services Marketing Management
Six Sigma for Management Practice Series
Web Analytics for Digital Marketing
Please note that a completed focus will be included on your transcript, but will not be included on the official diploma from the university.