Focus your MBA for a career in marketing.
The Isenberg MBA with a focus in marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This focus provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.
Note: The focus area is only listed on your transcript, not on your diploma.
MBA students are required to complete a total of 9 elective credits to establish an optional focus area. The following list of courses are a sampling of Marketing electives. Please note that these electives are offered on a rotating basis and are subject to change. Connect with your Academic Advisor for current course offerings.
- Services Marketing Management
- Digital Media and Technology
- Marketing Research and Analytics
- Fundamental of Product Management
- Applied Marketing Analytics using R
- Web Analytics for Digital Marketing
- Analytics in Social Media
Students may substitute up to 3 credits of Marketing electives with a “flex” designated elective. These flex electives are applicable to all industries and can be applied to all focus areas.
- Database Management for Analytics
- Career and Professional Development Workshop
- Data Management Using Spreadsheets
- Digital Media and Technology
- Foundations of Diversity, Equity, and Inclusion in Business
- Negotiations Theory & Practice
- Personal Finance - Basics
- Personal Finance - Cash Management
- Personal Finance - Insurance
- Personal Finance - Investments
- Project Management
- Survey Development and Analysis
Application Deadlines
Priority: June 1
Final: July 15
Priority: October 1
Final: November 15
Priority: February 1
Final: March 15
Priority Deadline Benefits
If you apply by the priority deadline for your chosen start term, you will receive several educational and financial benefits:
- $90 application fee reimbursement on your first tuition invoice.
- Priority access to course registration.
- Additional time to plan finances.
- Early access to upcoming career and professional development opportunities.
Apply Now
Follow our step-by-step process to complete your online application.
- Review the program specific admissions requirements.
- Click Apply Now to go to the University's Graduate School site where you can find a link to the secure online application.
- First-time users will need to create an account to start a new application. Note: You can submit your application before you have all your materials ready, simply save and resume your application as you gather required materials.
- After submitting, track your application at the Graduate School Status of Application page.
Online MBA Rankings
#1 Public in Northeast
#1 Public in Northeast
#1 Public in Northeast