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programsmastersmbaonlineacademicsfocus in marketing

Marketing

Gain a deeper understanding of advertising, branding, communications, and consumer behavior.

The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This focus provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.

MBA students are required to complete a total of 9 elective credits to establish an optional focus area. The following list of courses are a sampling of Marketing electives. Please note that these electives are offered on a rotating basis and are subject to change. Connect with your Academic Advisor for current course offerings.

 

Marketing Courses

Digital Marketing

Ecommerce Logistics

Fundamentals of Product Marketing

Quality Analytics

Salesforce/Marketing & Sales

Services Marketing Management

 

Flex Focus Courses

Students may substitute up to 3 credits of Marketing electives with a “flex” designated elective. These flex electives are applicable to all industries and can be applied to all focus areas.

Business Intelligence & Analytics

Data Management for Business Leaders

Negotiations Theory & Practice

Personal Finance - Basics

Personal Finance - Cash Management

Personal Finance - Insurance

Personal Finance - Investments

Project Management

Six Sigma for Management

 

Note: A completed focus will be included on your transcript, but will not be included on the official diploma from the university.

Please contact our office with any questions at grad@isenberg.umass.edu.

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Online MBA Application Deadlines

Fall Deadline: June 1 

Spring Deadline: Oct 1

Summer Deadline: Feb 1

As we deal with unprecedented events stemming from the COVID-19 pandemic, we understand that your plans to apply for graduate programs may be affected. In an effort to make the application process as easy as possible, our team has implemented modifications to our standard procedures. Read more.

Isenberg School of Management
University of Massachusetts Amherst
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Amherst, MA 01003
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