Marketing
Gain a deeper understanding of advertising, branding, communications, and consumer behavior.
The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This MBA provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.
Program Requirements
9 credits establish a focus. MBA students with a Focus in Marketing can choose to satisfy the electives requirement from the courses listed.
- Advanced Negotiations for Managers
- Business Intelligence and Analytics
- Customer Relationship Management
- Data Management for Business Leaders (old title: Excel for Business Leaders)
- Digital Business Models: Creating Transformative Online Business Ideas
- Information Privacy in the Marketplace
- Negotiations Theory & Practice
- Project Management
- Sales Promotion
- Social Media Strategy
- Web Analytics & SEO
- Leadership & Beyond
- Rethinking Ecommerce: Intro to Digital Business Strategy
- Service Marketing Management
Please contact our office with any questions at mba@isenberg.umass.edu