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The University of Massachusetts Amherst


Focus your MBA for a career in marketing.

The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This focus provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.

Callout Blocks
Marketing Courses

MBA students are required to complete a total of 9 elective credits to establish an optional focus area. The following list of courses are a sampling of Marketing electives. Please note that these electives are offered on a rotating basis and are subject to change. Connect with your Academic Advisor for current course offerings.

Ecommerce Logistics

Fundamentals of Product Marketing

Marketing Strategy (if not taken as MKT core)

Quality Analytics

Salesforce for Marketing & Sales

Services Marketing Management (if not taken as MKT core)

Web Analytics for Digital Marketing

 

Flex Focus Courses

Students may substitute up to 3 credits of Marketing electives with a “flex” designated elective. These flex electives are applicable to all industries and can be applied to all focus areas.

Business Intelligence & Analytics

Career and Professional Development Workshop

Data Management for Business Leaders

Foundations of Diversity, Equity, and Inclusion in Business 

Negotiations Theory & Practice

Personal Finance - Basics

Personal Finance - Cash Management

Personal Finance - Insurance

Personal Finance - Investments

Project Management

Survey Development and Analysis

Application Deadlines

Application Deadlines
Fall Start

Priority: June 1
Final: July 15

Spring Start

Priority: October 1
Final: November 15

Summer Start

Priority: February 1
Final: March 15

Priority Deadline Benefits

If you apply by the priority deadline for your chosen start term, you will receive several educational and financial benefits:

  • $85 application fee reimbursement on your first tuition invoice.
  • ​Priority access to course registration.
  • Additional time to plan finances.
  • ​Early access to upcoming career and professional development opportunities
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Apply Now

Apply Now

Follow our step-by-step process to complete your online application.

  1. Once you click Apply Now, you will be taken to the University's secure online student information system, SPIRE.
  2. Follow the “Go to Application” link to create your user account to begin your application process.
  3. Complete the admissions requirements and submit your application. Note: you can save and resume your application process as you gather required materials.
  4. After submitting, track your application at the Graduate School Status of Application page.
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Accolades
U.S. News & World Report, Best Online Program 2021
#26 Overall
#1 Public in the Northeast
U.S. News & World Report, 2021
#21 Overall Online MBA Program
#21 Overall, #1 in the Northeast
Poets & Quants, 2021
Ranked #8
#8 Overall, #1 Public
Fortune Magazine, 2022
Ranked #3
#3 Worldwide
#1 in the U.S.
Financial Times, '17,'18,'19,'20
Ranked #18
#18 Overall
#1 Public in the Northeast
Princeton Review 2021
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