Marketing
Gain a deeper understanding of advertising, branding, communications, and consumer behavior.
The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This MBA provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.
Program Requirements
9 credits establish a focus. MBA students with a Focus in Marketing can choose to satisfy the electives requirement from the courses listed.
- Consumer Sales Strategies
- Data Management for Business Leaders
- Ecommerce Logistics
- Fundamentals of Product Marketing
- Negotiations Theory & Practice
- Project Management
- Rethinking Ecommerce
- Services Marketing Management
- Six Sigma for Management Practice Series
- Web Analytics for Digital Marketing
Please note that a completed focus will be included on your transcript, but will not be included on the official diploma from the university.
Please contact our office with any questions at grad@isenberg.umass.edu