Business Analytics
Build a foundation for leveraging data and making sound business decisions towards achieving strategic objectives.
The Isenberg MBA with a Focus in Business Analytics offers a mix of general business and analytic elective courses to meet your specific educational goals. This focus is ideal for individuals interested in gaining a competitive advantage through sound use of data resources. Business Analytics is a crucial tool to guide business operations towards achieving strategic objectives in any industry, from healthcare to finance and retail.
MBA students are required to complete a total of 9 elective credits to establish an optional focus area. The following list of courses are a sampling of Business Analytics electives. Please note that these electives are offered on a rotating basis and are subject to change. Connect with your Academic Advisor for current course offerings.
Business Analytics Courses
Artificial Intelligence in Business
Business Application Development
Business Intelligence & Analytics
Data Management for Business Leaders
Ecommerce Logistics
Healthcare Data Analytics
Project Management
Quality Analytics
Salesforce for Marketing & Sales
Supply Chain Analytics
Web Analytics for Digital Marketing
Flex Focus Courses
Students may substitute up to 3 credits of Business Analytics electives with a “flex” designated elective. These flex electives are applicable to all industries and can be applied to all focus areas.
Business Intelligence & Analytics
Career and Professional Development Workshop
Data Management for Business Leaders
Negotiations Theory & Practice
Personal Finance - Basics
Personal Finance - Cash Management
Personal Finance - Insurance
Personal Finance - Investments
Project Management
Note: A completed focus will be included on your transcript, but will not be included on the official diploma from the university.
Please contact our office with any questions at grad@isenberg.umass.edu.
