Business Analytics
Build a foundation for leveraging data and making sound business decisions towards achieving strategic objectives.
The Isenberg MBA with a Focus in Business Analytics offers a mix of general business and analytic elective courses to meet your specific educational goals. This focus is ideal for individuals interested in gaining a competitive advantage through sound use of data resources. Business Analytics is a crucial tool to guide business operations towards achieving strategic objectives in any industry, from healthcare to finance and retail.
MBA students are required to complete a total of 9 elective credits to establish an optional focus area. The following list of courses are a sampling of Business Analytics electives. Please note that these electives are offered on a rotating basis and are subject to change. Connect with your Academic Advisor for current course offerings.
Business Analytics Courses
Artificial Intelligence and Business
Business Intelligence & Analytics
Data Management for Business Leaders
Digital Marketing
Ecommerce Logistics
Healthcare Data Analytics
Quality Analytics
Salesforce/Marketing & Sales
Strategic Business Decisions/Gaming Simulation
Supply Chain Analytics
Flex Focus Courses
Students may substitute up to 3 credits of Business Analytics electives with a “flex” designated elective. These flex electives are applicable to all industries and can be applied to all focus areas.
Negotiations Theory & Practice
Personal Finance - Basics
Personal Finance - Cash Management
Personal Finance - Insurance
Personal Finance - Investments
Project Management
Six Sigma for Management
Note: A completed focus will be included on your transcript, but will not be included on the official diploma from the university.
Please contact our office with any questions at grad@isenberg.umass.edu.
Online MBA Application Deadlines
Fall Deadline: June 1
Spring Deadline: Oct 1
Summer Deadline: Feb 1
As we deal with unprecedented events stemming from the COVID-19 pandemic, we understand that your plans to apply for graduate programs may be affected. In an effort to make the application process as easy as possible, our team has implemented modifications to our standard procedures. Read more.