Gain a deeper understanding of advertising, branding, communications, and consumer behavior.
The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This MBA provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.
9 credits establish a focus. MBA students with a Focus in Marketing can choose to satisfy the electives requirement from the courses listed below.
Data Management for Business Leaders
Marketing for Sustainable Business
Managerial Perspectives on Marketing Strategy
Social Media Strategy
Please note that a completed focus will be included on your transcript, but will not be included on the official diploma from the university.
Note: At the discretion of the department, applications will continue to be reviewed after the application deadline on a space-available basis.
*As we deal with unprecedented events stemming from the COVID-19 pandemic, we understand that your plans to apply for graduate programs may be affected. In an effort to make the application process as easy as possible, our team has implemented modifications to our standard procedures. Read more.