Focus in Marketing
Gain a deeper understanding of advertising, branding, communications, and consumer behavior.
The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This MBA provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.
Program Requirements
9 credits establish a focus. MBA students with a Focus in Marketing can choose to satisfy the electives requirement from the courses listed below.
- Analysis for General Managers
- Data Management for Business Leaders
- Data Mining in Business
- Marketing for Sustainable Business
- Mobile App Strategy and Development
- Negotiations Theory & Practice
- Non-Profit Marketing
- Project Management
- Sustainable Product Innovation
- Web Analytics for Digital Marketing
Please note that a completed focus will be included on your transcript, but will not be included on the official diploma from the university.
Please contact our office with any questions at grad@isenberg.umass.edu
