Gain a deeper understanding of advertising, branding, communications, and consumer behavior.
The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This MBA provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.
9 credits establish a focus. MBA students with a Focus in Marketing can choose to satisfy the electives requirement from the courses listed below.
Analysis for General Managers
Data Management for Business Leaders
Data Mining in Business
Marketing for Sustainable Business
Mobile App Strategy and Development
Negotiations Theory & Practice
Sustainable Product Innovation
Web Analytics for Digital Marketing
Please note that a completed focus will be included on your transcript, but will not be included on the official diploma from the university.