Focus in Marketing

Gain a deeper understanding of advertising, branding, communications, and consumer behavior.

The Isenberg MBA with a Focus in Marketing offers a mix of general business and marketing elective courses to meet your specific educational goals. This MBA provides the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and services, and create campaigns to sell their products for a profit.

Program Requirements

9 credits establish a focus. MBA students with a Focus in Marketing can choose to satisfy the electives requirement from the courses listed below.

Consumer Behavior
Data Management for Business Leaders
Marketing for Sustainable Business
Managerial Perspectives on Marketing Strategy
Services Marketing
Social Media Strategy

Please note that a completed focus will be included on your transcript, but will not be included on the official diploma from the university.

Please contact our office with any questions at grad@isenberg.umass.edu

On-Campus MBA Application Deadlines

Early Action: November 1st

Round 1: December 1st

Round 2: February 1st

Round 3: April 1st (US applicants)*

Note: At the discretion of the department, applications will continue to be reviewed after the application deadline on a space-available basis.

*As we deal with unprecedented events stemming from the COVID-19 pandemic, we understand that your plans to apply for graduate programs may be affected. In an effort to make the application process as easy as possible, our team has implemented modifications to our standard procedures. Read more.