Zaileen Janmohamed
SVP, Head of Commercial Development & Innovation, U.S. Olympic and Paralympic Properties
Zaileen Janmohamed is a passionate leader with a wealth of holistic experience on the brand, agency and property sides of the sports marketing business. As the USOPP’s head of partnership development & innovation, Janmohamed works at the intersection of sales and partner management and activation, using market data to help evolve and innovate business strategy and opportunities for existing and future Team USA and LA28 partners. She also works closely with the U.S. Olympic and Paralympic Committee to bring future-forward solutions to Team USA Athletes and the Movement as a whole. Most recently, Zaileen launched the Athlete Marketing Platform (AMP), a digital marketplace that houses Athlete group marketing rights and as well, directly connects Athletes to Brands for individual endorsement opportunities.
Prior to USOPP, Janmohamed guided brands like Intel, Google and Visa in sponsorship and experiential marketing opportunities as senior vice president of client consulting and services at GMR Marketing. She also served as head of Olympics management at Visa, Inc., where she was responsible for delivering Visa’s premier sports sponsorship on a global scale. Janmohamed began her career as an account executive at Major League Soccer (MLS).
Janmohamed is an advocate for diversity and inclusion to drive culture and business. In 2016, she was honored as a member of Sports Business Journal’s Forty Under 40 Class and Leaders’ Leaders Under 40 Class of 2017. Earlier this year Zaileen was named by Adweek as one of their 2021 Woman Trailblazers and was recently inducted into the Sponsorship Hall of Fame. Her approach to sponsorship strategy has been featured in two books: What Sponsors Want and Beyond Harvard. Zaileen serves on three Advisory Boards – The Sports Innovation Lab, Athletes x Impact, and the Arizona State Sport Law Program. She is also the Founder of the Women in Sport Business Program at the University of Massachusetts.
Janmohamed received her Bachelor of Science from Simon Fraser University and an MBA and Masters in Sport Management from the University of Massachusetts at Amherst. A proud Canadian, Zaileen now lives in the Bay Area with her husband Arif, and two sons, Aydin and Ihsan.