Zachary Sheffler
Assistant Professor | Honors Program Director
Dr. Zachary Sheffler is an Assistant Professor in the Department of Operations and Information Management at the Isenberg School of Management, UMass Amherst. His research examines decision making in the context of video games, user-generated content, and online communities. His work has appeared in the Journal of Management Information Systems, the Journal of the Association for Information Systems and the European Journal of Information Systems, among others. Previously, Dr. Sheffler worked in online video games and as an actuary.
He teaches Business Intelligence and Visualization to undergraduates and full-time MBA students. He earned his Ph.D. from the University of Minnesota's Carlson School of Management, where he was advised by Dr. Shawn Curley, and holds an MBA in international finance from the Thunderbird School of Global Management and a BA in History from UC San Diego.
Education
Academic Appointments
Recent Honors / Awards
Research Interests
Teaching Interests
- Business Intelligence
- Analytics
- Statistical Methods
Selected Publications
Nguyen, L. T., Sheffler, Z.. (forthcoming) "Tell Me What I Want to Hear: The
Effects of Matching Review Themes on Consumers’ Decision Making" Information & Management
Wigdor, A. D., Sheffler, Z., Hess, T.J. (forthcoming) Reconceptualizing Online Community Participation Behaviors with the Visibility-Cost Framework and Commitment. Journal of Management Information Systems
Nguyen, L. T., Hess, T.J. Sheffler, Z.. Liu, Y. (2024) Mixed Messages: An Examination of Reviewer Badges and Consumer Trust with Online Review Platforms. AIS Transactions on Human-Computer Interaction
Babar, Y., Curley, S. Ke, Z. Liu, D., Sheffler, Z. (2023) The Effects of Digitally Delivered Nudges in a Corporate Wellness Program. Journal of the Association for Information Systems, 24(1), 136-160. DOI: 10.17705/1jais.00783 (alphabetical authorship)
Sheffler, Z., Liu, D., Curley, S. (2020). Ingredients for successful badges: evidence from a field experiment in bike commuting. European Journal of Information Systems, 29:6, 688-703, DOI: 10.1080/0960085X.2020.1808539