William Diamond

Professor Emeritus Marketing

Office: Isenberg 231C

Tel: 413.545.5671

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Academic Background

Education

PhD, University of North Carolina, Chapel Hill, NC, 1984

MA, University of North Carolina, Chapel Hill, NC, 1981

BA, Amherst College, 1972

Academic Appointments

Professor Emeritus, Marketing Department, University of Massachusetts, Amherst, 2018-Present

Associate Professor, Marketing Department, University of Massachusetts, Amherst, 1992-2018

Assistant Professor, Marketing Department, University of Massachusetts, Amherst, 1985-1992

Visiting Assistant Professor, Graduate School of Management, Clark University, 1989-1990

Visiting Instructor and Postdoctoral Fellow, Marketing Department, Fuqua School of Business, Duke University, 1984-1985

Research Associate and Visiting Instructor, Division of Pharmacy Administration, School of Pharmacy, University of North Carolina, 1982-1983

Teaching Interests

Selected Publications

Diamond, William D. and Lauren I. Labrecque, (2008) "Effects of Common Front-of-Package Icons on Nutrition Facts Panel Viewing Time and Product Perception," AMA Marketing and Public Policy Conference, Philadelphia, May 30.

Labrecque, Lauren I. and William D. Diamond (2008) "Did You Pay Attention to the Ad? Predicting Implicit and Explicit Memory From Ad Viewing Time, Society for Consumer Psychology Winter Conference Proceedings, 186-188. [Friday Feb 22, New Orleans]

Diamond, William D. (2007) "Quit For A Week: An Effective Approach To Promoting Smoking Cessation And A Potential Research Paradigm," AMA Marketing and Public Policy Conference, Washington, DC, June 1.