William Diamond
Associate Professor Marketing
Office: Isenberg 231C
Tel: 413.545.5671
Academic Background
Education
PhD, University of North Carolina, Chapel Hill, NC, 1984
MA, University of North Carolina, Chapel Hill, NC, 1981
BA, Amherst College, 1972
Academic Appointments
Associate Professor, Marketing Department, University of Massachusetts, Amherst, 1992-Present
Assistant Professor, Marketing Department, University of Massachusetts, Amherst, 1985-1992
Visiting Assistant Professor, Graduate School of Management, Clark University, 1989-1990
Visiting Instructor and Postdoctoral Fellow, Marketing Department, Fuqua School of Business, Duke University, 1984-1985
Research Associate and Visiting Instructor, Division of Pharmacy Administration, School of Pharmacy, University of North Carolina, 1982-1983
Teaching Interests
Selected Publications
Diamond, William D. and Lauren I. Labrecque, (2008) "Effects of Common Front-of-Package Icons on Nutrition Facts Panel Viewing Time and Product Perception," AMA Marketing and Public Policy Conference, Philadelphia, May 30.
Labrecque, Lauren I. and William D. Diamond (2008) "Did You Pay Attention to the Ad? Predicting Implicit and Explicit Memory From Ad Viewing Time, Society for Consumer Psychology Winter Conference Proceedings, 186-188. [Friday Feb 22, New Orleans]
Diamond, William D. (2007) "Quit For A Week: An Effective Approach To Promoting Smoking Cessation And A Potential Research Paradigm," AMA Marketing and Public Policy Conference, Washington, DC, June 1.