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The University of Massachusetts Amherst

Verónica Martín Ruiz

Assistant Professor

Marketing

Education

PhD in Marketing with minor in Psychology, Iowa State University, 2021
MBA, concentration in Marketing, Iowa State University, 2014
MA Translation and Localization Management, Middlebury Institute of International Studies, 2008
Ph.D. Translation and Interpretation Processes (a.b.d.), Universidad de Granada (Spain), 2004
BA Translation and Interpretation, Universidad de Granada (Spain), 2002

Academic Appointments

Assistant Professor of Marketing, UMass Amherst, 2021-current

Recent Honors / Awards

Global Women in Marketing Award, Winner, Multicultural Marketplaces TCR team award, 2020
Fellow, 6th AMS Annual Academy of Marketing Science (AMS) Doctoral Consortium, 2020
Fellow, 3rd Annual PhD Project-Baruch Research Symposium, New York, 2020
Rama and Sridhar Ramaswami Marketing Research Excellence Award, 2020
AMA Foundation Valuing Diversity Ph.D. Award, 2019
Fellow, 27th Annual Robert Mittelstaedt Doctoral Symposium, University of Nebraska-Lincoln, NE, 2018
Inducted into Beta Gamma Sigma, International Business Honors Society - PhD, 2021

Research Interests

Consumer Behavior
Cultural norms (honor, dignity, tightness-looseness) in healthcare and retail settings
Telehealth
Transformative Consumer Research
Multicultural markets
Diversity, Inclusion and Equity
Research Methods for Cultural Research

Teaching Interests

General
  • Consumer Behavior
  • Principles of Marketing
  • DEI in Marketing

Selected Publications

Eva Kipnis, Catherine Demangeot, Chris Pullig, Samantha Cross, Charles Cui, Cristina Galalae, Shauna Kearney, Tana Licsandru, Carlo Mari, Verónica Martín Ruiz, Samantha Swanepoel, Lizette Vorster, and Jerome Williams (2021), “Institutionalizing Diversity and Inclusion Engaged Marketing (DIEM) for Multicultural Marketplace Wellbeing.” Journal of Public Policy and Marketing (JPP&M – 40(2), 143-164). https://doi.org/10.1177/0743915620975415