
Verónica Martín Ruiz
Assistant Professor
Education
Academic Appointments
Recent Honors / Awards
Research Interests
Teaching Interests
- Consumer Behavior
- Principles of Marketing
- DEI in Marketing
Selected Publications
Galalae, C., Kipnis, E., Cui, C.C., Johnson, E. Licsandru, T., Vorster, L., Demangeot, C., Kearney, S., Mari, C., Martín Ruiz, V., Pullig, C., and Lindsey-Warren, T.M. (2022), "A multi-contextual lens on racism and discrimination in the multicultural marketplace," Journal of the Association for Consumer Research, 8 (1), 11-20, https://doi.org/10.1086/722704 (ahead of print)
Eva Kipnis, Catherine Demangeot, Chris Pullig, Samantha Cross, Charles Cui, Cristina Galalae, Shauna Kearney, Tana Licsandru, Carlo Mari, Verónica Martín Ruiz, Samantha Swanepoel, Lizette Vorster, and Jerome Williams (2021), “Institutionalizing Diversity and Inclusion Engaged Marketing (DIEM) for Multicultural Marketplace Wellbeing.” Journal of Public Policy and Marketing, 40 (2), 143-164, https://doi.org/10.1177/0743915620975415