Shiling Lin
Education
MA in Sport Management, University of San Francisco, 2021
BA in English Linguistics and Literature, Jiangnan University, 2017
Professional Experience
Research Assistant, Tsinghua University Center for Development of Sports Industry, 2021-2023
Founder, greenNwild, 2022
Disaster Relief Manager, China Foundation for Poverty Alleviation, 2021
Sport Business Consultant, BDA Sports Management, 2021
Overseas Sports Marketing Manager, Basketball Unit, ANTA, 2017-2020
Recent Honors & Awards
Ethics Ambassador, Gangwon Winter Youth Olympic Games, 2024
Torchbearer, Beijing Winter Olympic Games, 2022
Member, Digital Engagement and Marketing Communication Commission, International Olympic Committee, 2021-Present
International Olympic Committee Young Leader, 2021-2024
Research Interests
Olympic Study
Sport Marketing
Sport Social Business
Sponsorship
Teaching Interests
International Sport Marketing
Personal Branding
Selected Publications
Goldman, M.M., Klein Netto, G., Lin, S., Wanjohi, R. (2022). Sponsorship: Practices and Benefits in Emerging Markets. In: Adeola, O., Hinson, R.E., Sakkthivel, A.M. (eds) Marketing Communications and Brand Development in Emerging Economies Volume I. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-88678-3_5