Rod Warnick

Professor Hospitality & Tourism Management

Office: Isenberg N305

Tel: 413.545.6629

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Academic Background

Education

PhD Recreation, Parks and Market Planning, Penn State University, 1983

MRP Regional Planning, Penn State University, 1982

MS Recreation Management, University of Montana, 1976

BS Health, Physical Education and Recreation, Frostburg State University, 1975

Academic Appointments

Professor of Hospitality and Tourism Management, University of Massachusetts at Amherst, 9/1998-Present

Associate Professor of Hospitality and Tourism Management, University of Massachusetts at Amherst, 9/1992-8/1998

Associate Professor of Leisure Studies and Resources and Regional Planning, University of Massachusetts at Amherst, 9/1989-8/1992

Assistant Professor of Leisure Studies and Resources and Regional Planning, University of Massachusetts at Amherst, 9/1983-8/1989

Research Interests

Recreation, Sport and Tourism Trends
Club Management
Economic Impact of Tourism and Recreation Events
Resort Management
Marketing and Consumer Behavior in Recreation, Sport and Tourism
Hospitality Technology Applications
Service Marketing in Hospitality, Recreation, Tourism and Sport
Integrated Marketing Communication in Hospitality, Tourism, Recreation and Sport

Teaching Interests

Undergraduate

Club Management
Integrated Marketing Communication
Hospitality and Club Leadership

Masters

Services Marketing and Tourism Marketing
Market Planning

PhD

Survey Design
Research Process in Hospitality
Hospitality and Tourism Marketing
Trend Analysis in Recreation, Sports and Tourism
Consumer Behavior
Economic Impacts and Significance

Recent Honors & Awards

Isenberg School of Management Outstanding Teacher of Year Award, 2018-2019

Distinguished Teaching Award Nominee, 2017-2018

Isenberg School of Management Outstanding Teaching Award Nominee, 2016-2018

Kelleher Outstanding Faculty/Staff Contributing to Student Success Award, 2014

Outstanding Scientific Paper Reviewer – Clubs/Meetings. International Council on Hotel, Restaurant and Institutional Education, 2012

Howdy Award – Departmental Award for Service to the Tourism Industry, 2009

New England Club Managers Association. Faculty Advisor Award, 2007

Kelleher Outstanding Faculty/Staff Contributing to Student Success Award, 2005

Selected Publications

Legendre, Tiffany S.; Melissa Baker; Rodney B. Warnick; and Albert Assaf. 2020. “Worldview Based Hospitality Brand Support: Belief in a Just World Theory Perspectives.” International Journal of Contemporary Hospitality Management. (Accepted – Forthcoming Publication).

Bojanic, David; and Rodney B. Warnick. 2020. “The Relationship between a Country’s Level of Tourism and Environmental Performance.” Journal of Travel Research. 59 (2): 220-230.

Shin, Tiffany Jungyoung, Elizabeth Cartier, and Rodney B. Warnick. 2019. “Impact of Event Brand Experience on Memory Formation Process: The Great New England Air Show.” Market Intelligence and Planning. 38 (1): 15-31.

Shin, Tiffany Jungyoung; Melissa L. Baker; and Rodney B. Warnick. 2018. “The Support of Local Underdogs: System Justification Theory Perspectives.” Cornell Quarterly. 59 (3): 201-214.

Bojanic, David C. and Rodney B. Warnick. 2017-2019. “Effects of Hotel Type and Seasonality on International Hotel Performance in Taiwan.” International Journal of Hospitality Management. (Under Review)

Warnick, Rodney B., David C. Bojanic, and Elizabeth Cartier. 2017. “A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event.” Journal of Travel Research 56.5: 578-592.

Oh, Haemoon, Miyoung Jeong, Ally Lee & Rodney Warnick. 2016. “Attitudinal and Situational Determinants of Self-Service Technology Use.” Journal of Hospitality & Tourism Research, 40 (2): 236-265.

Warnick, Rodney B., David C. Bojanic, and Feng Xu. 2015. “Using a Trade Market Analysis Technique to Refine Measurements for Economic Impact Analysis of Special Events.” Journal of Travel Research, 54(1): 52-65.