PhD Recreation, Parks and Market Planning, Penn State University, 1983
MRP Regional Planning, Penn State University, 1982
MS Recreation Management, University of Montana, 1976
BS Health, Physical Education and Recreation, Frostburg State University, 1975
Professor of Hospitality and Tourism Management, University of Massachusetts at Amherst, 9/1998-Present
Associate Professor of Hospitality and Tourism Management, University of Massachusetts at Amherst, 9/1992-8/1998
Associate Professor of Leisure Studies and Resources and Regional Planning, University of Massachusetts at Amherst, 9/1989-8/1992
Assistant Professor of Leisure Studies and Resources and Regional Planning, University of Massachusetts at Amherst, 9/1983-8/1989
Recreation, Sport and Tourism Trends
Economic Impact of Tourism and Recreation Events
Marketing and Consumer Behavior in Recreation, Sport and Tourism
Hospitality Technology Applications
Service Marketing in Hospitality, Recreation, Tourism and Sport
Integrated Marketing Communication in Hospitality, Tourism, Recreation and Sport
Integrated Marketing Communication
Hospitality and Club Leadership
Services Marketing and Tourism Marketing
Research Process in Hospitality
Hospitality and Tourism Marketing
Trend Analysis in Recreation, Sports and Tourism
Economic Impacts and Significance
Recent Honors & Awards
Isenberg School of Management Outstanding Teacher of Year Award, 2018-2019
Distinguished Teaching Award Nominee, 2017-2018
Isenberg School of Management Outstanding Teaching Award Nominee, 2016-2018
Kelleher Outstanding Faculty/Staff Contributing to Student Success Award, 2014
Outstanding Scientific Paper Reviewer – Clubs/Meetings. International Council on Hotel, Restaurant and Institutional Education, 2012
Howdy Award – Departmental Award for Service to the Tourism Industry, 2009
New England Club Managers Association. Faculty Advisor Award, 2007
Kelleher Outstanding Faculty/Staff Contributing to Student Success Award, 2005
Legendre, Tiffany S.; Melissa Baker; Rodney B. Warnick; and Albert Assaf. 2020. “Worldview Based Hospitality Brand Support: Belief in a Just World Theory Perspectives.” International Journal of Contemporary Hospitality Management. (Accepted – Forthcoming Publication).
Bojanic, David; and Rodney B. Warnick. 2020. “The Relationship between a Country’s Level of Tourism and Environmental Performance.” Journal of Travel Research. 59 (2): 220-230.
Shin, Tiffany Jungyoung, Elizabeth Cartier, and Rodney B. Warnick. 2019. “Impact of Event Brand Experience on Memory Formation Process: The Great New England Air Show.” Market Intelligence and Planning. 38 (1): 15-31.
Shin, Tiffany Jungyoung; Melissa L. Baker; and Rodney B. Warnick. 2018. “The Support of Local Underdogs: System Justification Theory Perspectives.” Cornell Quarterly. 59 (3): 201-214.
Bojanic, David C. and Rodney B. Warnick. 2017-2019. “Effects of Hotel Type and Seasonality on International Hotel Performance in Taiwan.” International Journal of Hospitality Management. (Under Review)
Warnick, Rodney B., David C. Bojanic, and Elizabeth Cartier. 2017. “A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event.” Journal of Travel Research 56.5: 578-592.
Oh, Haemoon, Miyoung Jeong, Ally Lee & Rodney Warnick. 2016. “Attitudinal and Situational Determinants of Self-Service Technology Use.” Journal of Hospitality & Tourism Research, 40 (2): 236-265.
Warnick, Rodney B., David C. Bojanic, and Feng Xu. 2015. “Using a Trade Market Analysis Technique to Refine Measurements for Economic Impact Analysis of Special Events.” Journal of Travel Research, 54(1): 52-65.