Rod Warnick
Professor
Hospitality & Tourism Management
Education
PhD Recreation, Parks and Market Planning, Penn State University, 1983
MRP Regional Planning, Penn State University, 1982
MS Recreation Management, University of Montana, 1976
BS Health, Physical Education and Recreation, Frostburg State University, 1975
Academic Appointments
Professor of Hospitality and Tourism Management, University of Massachusetts at Amherst, 9/1998-Present
Associate Professor of Hospitality and Tourism Management, University of Massachusetts at Amherst, 9/1992-8/1998
Associate Professor of Leisure Studies and Resources and Regional Planning, University of Massachusetts at Amherst, 9/1989-8/1992
Assistant Professor of Leisure Studies and Resources and Regional Planning, University of Massachusetts at Amherst, 9/1983-8/1989
Recent Honors / Awards
Honorary Scholarship Funded. New England Club Management Association (NECMA) Endowed Scholarship -- "Rodney B. Warnick Scholarship" named in honor of Professor Warnick's 30 years of service to the club management field in New England.
Kelleher Outstanding Faculty/Staff Contributing to Student Success Award, 2021
Isenberg School of Management Outstanding Teacher of Year Award, 2018-2019
Distinguished Teaching Award Nominee, 2017-2018
Isenberg School of Management Outstanding Teaching Award Nominee, 2016-2018
Kelleher Outstanding Faculty/Staff Contributing to Student Success Award, 2014
Outstanding Scientific Paper Reviewer – Clubs/Meetings. International Council on Hotel, Restaurant and Institutional Education, 2012
Howdy Award – Departmental Award for Service to the Tourism Industry, 2009
New England Club Managers Association. Faculty Advisor Award, 2007
Kelleher Outstanding Faculty/Staff Contributing to Student Success Award, 2005
Research Interests
Recreation, Sport and Tourism Trends
Club Management
Economic Impact of Tourism and Recreation Events
Resort Management
Marketing and Consumer Behavior in Recreation, Sport and Tourism
Hospitality Technology Applications
Service Marketing in Hospitality, Recreation, Tourism and Sport
Integrated Marketing Communication in Hospitality, Tourism, Recreation and Sport
Teaching Interests
Doctoral
- Survey Design
- Research Process in Hospitality
- Hospitality and Tourism Marketing
- Trend Analysis in Recreation, Sports and Tourism
- Consumer Behavior
- Economic Impacts and Significance
Masters
- Services Marketing and Tourism Marketing
- Market Planning
Undergraduate
- Club Management
- Integrated Marketing Communication
- Hospitality and Club Leadership
Selected Publications
Legendre,Tiffany S.; Melissa Baker; Rodney B. Warnick; and Albert Assaf. 2020. “Worldview Based Hospitality Brand Support: Belief in a Just World Theory Perspectives.” International Journal of Contemporary Hospitality Management.
Bojanic, David; and Rodney B. Warnick. 2020. “The Relationship between a Country’s Level of Tourism and Environmental Performance.” Journal of Travel Research. 59(2):220-230.
Shin, Tiffany Jungyoung, Elizabeth Cartier, and Rodney B. Warnick. 2019. “Impact of Event Brand Experience on Memory Formation Process: The Great New England Air Show.”Market Intelligence and Planning. 38 (1): 15-31.
Shin, Tiffany Jungyoung; Melissa L. Baker; and Rodney B. Warnick. 2018. “The Support of Local Underdogs: System Justification Theory Perspectives.” Cornell Quarterly. 59 (3): 201-214.
