Linda L. Lowry

Associate Professor Hospitality & Tourism Management

Office: Isenberg 344

Tel: 413.545.4041

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Academic Background

Education

PhD Communication, University of Massachusetts Amherst, 1991

MA Tourism Development and Travel Administration, George Washington University Washington DC, 1986

BM Music Performance, Univeristy of Tennessee Knoxville, 1978

AA Music Performance, Virginia Intermont College Briston Virginia, 1974

Academic Appointments

Associate Professor of Tourism, University of Massachusetts, Amherst, 9/1997-Present

Assistant Professor of Tourism, University of Massachusetts, Amherst, 9/1991-8/1997

Lecturer, Tourism, University of Massachusetts, Amherst, 9/1986-8/1991

Research Interests

Socio-Cultural Impacts of Tourism
Environmental Impacts of Tourism
Economic Impacts of Tourism
Sustainable Tourism Development
Agri-Tourism (Rural, Farm, Wine)
Tourism Policy, Planning and Development
Constructionist Research Methods
Technology-Enhanced Teaching and Learning

Teaching Interests

Undergraduate

Socio-Cultural Impacts of Tourism
Environmental Impacts of Tourism
Economic Impacts of Tourism
Agri-Tourism (Rural, Farm, Wine)
Tourism Policy
Tourism Planning
Sustainable Tourism Development
Tourism Development

PhD

Tourism Theory & Research

Professional Background

Professional Experience

Interim Director, 01-08/2004, Division of Professional and Continuing Education, University of Massachusetts, Amherst

Selected Publications

Back, R. M., Lowry, L. L., & Higgins, L. M. (in press). Creating a wine farm destination: A new business model for an agritourism micro-cluster.Journal of Vacation Marketing.

Lowry, L. L. (2020). Co-created experience and the curated-self: Transdisciplinary and tourism’s Embeddedness in the 17 Sustainable Development Goals (SDGs). ECQI 2020 – 4th European Congress of Qualitative Inquiry: QI Towards Sustainability, February 5-7, 2020, University of Malta - St. Julians, Malta, EU

Back, R. M., Lowry, L. L., & Higgins, L. M. (2019). Creating a wine farm destination: A new business model for an agritourism micro-cluster. Proceedings of the 1st International Research Workshop on Wine tourism: Challenges and futures perspectives 27-28 June 2019 Strasbourg, Alsace, France. EM Strasbourg Business School, Université de Strasbourg, pp, 95-102. Available from https://winetourism2019.sciencesconf.org/data/pages/Proceedings_V1.pdf

Back, R. M., Lowry, L. L., & Cartier, E. A. (2018). Leapfrogging to empowerment and inclusivity: A South African hospitality and tourism business perspective. Journal of Hospitality and Tourism Insights (1), 4-36.

Lowry, L. L., & Back, R. M. (2018). Consumption of place: Co-creation and meaningful experiencecurated through the lens of the wine estate. Tourism Naturally Conference May 16-18, 2018 Zell am See/Kaprun, AustriaBack, R. M., & Lowry, L. L. (2018). The effects of a winemaker dinner on brand perception and purchasing behavior. American Association of Wine Economists (AAWE) 12th Annual Conference. June 10-14, 2018 Ithaca, NY.