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The University of Massachusetts Amherst

Linda L. Lowry

Associate Professor

Hospitality & Tourism Management

Education

PhD Communication, University of Massachusetts Amherst, 1991
MA Tourism Development and Travel Administration, George Washington University Washington DC, 1986
BM Music Performance, Univeristy of Tennessee Knoxville, 1978
AA Music Performance, Virginia Intermont College Briston Virginia, 1974

Professional Experience

Interim Director, Division of Professional and Continuing Education, University of Massachusetts, Amherst, 01-08/2004

Academic Appointments

Associate Professor of Tourism, University of Massachusetts, Amherst, 9/1997-Present
Assistant Professor of Tourism, University of Massachusetts, Amherst, 9/1991-8/1997
Lecturer, Tourism, University of Massachusetts, Amherst, 9/1986-8/1991

Research Interests

Socio-Cultural Impacts of Tourism
Environmental Impacts of Tourism
Economic Impacts of Tourism
Sustainable Tourism Development
Agri-Tourism (Rural, Farm, Wine)
Tourism Policy, Planning and Development
Constructionist Research Methods
Technology-Enhanced Teaching and Learning

Teaching Interests

Doctoral
  • Tourism Theory & Research
Undergraduate
  • Socio-Cultural Impacts of Tourism
  • Environmental Impacts of Tourism
  • Economic Impacts of Tourism
  • Agri-Tourism (Rural, Farm, Wine)
  • Tourism Policy
  • Tourism Planning
  • Sustainable Tourism Development
  • Tourism Development

Selected Publications

Back, R. M., Lowry, L. L., & Higgins, L. M. (in press). Creating a wine farm destination: A  new business model for an agritourism micro-cluster.Journal of Vacation Marketing.

 

Lowry, L. L. (2020). Co-created experience and the curated-self: Transdisciplinary and tourism’s  Embeddedness in the 17 Sustainable Development Goals (SDGs). ECQI 2020 – 4th European Congress of Qualitative Inquiry: QI Towards Sustainability, February 5-7, 2020, University of  Malta - St. Julians, Malta, EU 

 

Back, R. M., Lowry, L. L., & Higgins, L. M. (2019). Creating a wine farm destination: A  new business model for an agritourism micro-cluster. Proceedings of the 1st International  Research Workshop on Wine tourism: Challenges and futures perspectives 27-28 June 2019  Strasbourg, Alsace, France. EM Strasbourg Business School, Université de Strasbourg, pp, 95-102. Available from https://winetourism2019.sciencesconf.org/data/pages/Proceedings_V1.pdf

 

Back, R. M., Lowry, L. L., & Cartier, E. A. (2018). Leapfrogging to empowerment and inclusivity: A South African hospitality and tourism business perspective.  Journal of Hospitality and Tourism Insights (1), 4-36. 

 

Lowry, L. L., & Back, R. M. (2018). Consumption of place: Co-creation and meaningful experiencecurated through the lens of the wine estate. Tourism Naturally Conference May 16-18, 2018 Zell am See/Kaprun, AustriaBack, R. M., & Lowry, L. L. (2018). The effects of a winemaker dinner on brand perception and  purchasing behavior. American Association of Wine Economists (AAWE) 12th Annual  Conference. June 10-14, 2018 Ithaca, NY.