Skip to main content

Keegan Dalal


MA in Sport Management, Brock University, 2022
Bachelor of Sport Management (Honors), Brock University, 2020

Research Interests

Sport Consumer Behavior
Social Identity
Qualitative Research Methods

Teaching Interests

Consumer Behavior
Introduction to Sport Management

Selected Publications

Dalal, K. & Naraine, M. L. (2024). Contextualizing fans' divergent experiences of sport activism through a social identity threat lens. Sport Marketing Quarterly, 33(3).

Dalal, K ., Declercq, L., & Naraine, M. L. (2022). The case method for use in modern sport management education. In M. Rayner & T. Webb (Eds.), Sport management education: Global perspectives and implications for practice (pp. x-x). Routledge. DOI: 10.4324/9781003140079-3

Dalal, K ., Declercq, L., Piché, M. C., Hyatt, C. G., & Naraine, M. L. (2021). One Nation, Two Teams: Repositioning the Toronto Blue Jays Among the Threat of a New Entrant. Case Studies in Sport Management, 10 (1), 46–49.

Declercq, L., Dalal, K ., Piché, M., Burton, N., & Naraine, M. (2021). Hey Alexa, Launch Twitch: Using Sport Sponsorship to Drive Business Development. Case Studies in Sport Management, 10 (1), 50–53.