Jennifer (Jiyoon) Han
Assistant Professor
Hospitality & Tourism Management
Education
BA in Hospitality Business Management, Sookmyung Women's University, Seoul, Korea
BBus in International Hospitality Business Management, Le Cordon Bleu Paris-Korea
MS in Hospitality Management, Sookmyung Women's University, Seoul, Korea
MS in Business Administration, Washington State University
PhD in Business Administration, Washington State University
Academic Appointments
Assistant Professor of HTM, Isenberg School of Management, UMass Amherst
Instructor, Carson College of Business, Washington State University
Research Interests
Technology and human interaction
Neuromarketing
Sustainability and well-being in the hospitality sector
Foodservice operations
Teaching Interests
Technology and innovations in hospitality & tourism
Foodservice operations management
Service operations management
Awards
Three-Minute Thesis Runner-up, Carson College of Business, Washington State University, 2025
SHBM Summer Research Scholarship, Washington State University, 2022, 2023, 2024
Carson College of Business Travel Scholarship, Washington State University, 2023, 2024
GPSA Research Exposition Award, Washington State University, 2023
Finalist, Chosen Coug, BECU Sponsored, Washington State University, 2023
Korean American Scholarship Foundation Scholarship, KASF Western Chapter, 2022
Alumni Award for Outstanding Professional Students, Sookmyung Women’s University, 2022
Selected Publications
Han, J. J., Seo, S., & Howlett, E. Can Augmented Reality (AR) enhance how restaurants present
Farm-to-Table information? The role of cognitive absorption, learning gains, and brand image
congruence. (2025). International Journal of Hospitality Management. (ABDC: A*, IF: 11.7)
Han, J. J., Seo, S., & Kim, H. J. (2024). Autonomous delivery robots on the rise: How can I cut
carbon footprint for restaurant food deliveries? International Journal of Hospitality
Management, 121, 103804. (ABDC: A*, IF: 11.7)