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Irem Onder Neuhofer

Associate Professor and PhD Program Coordinator

Hospitality & Tourism Management


Ph.D. in Travel and Tourism Management, Clemson University, Clemson, South Carolina, 2008
MSc. in Information Systems Management, Ferris State University, Big Rapids, Michigan, 2002
BA in Economics, Marmara University, Istanbul, Turkey, 1999

Academic Appointments

Assistant Professor, Modul University Vienna, Austria, 2008-2016
Associate Professor, Modul University Vienna, Austria, 2017-2019
Associate Professor, University of Massachusetts, Amherst, 2019-Present

Recent Honors / Awards

Lidija Lalicic, Irem Önder, Ko Koens, & Jessika Weber “Serious gaming: An Innovative method to engage stakeholders with sustainable tourism planning”, 2019
AIEST conference, Varna, Bulgaria. Awarded the PETER KELLER AWARD for the best contribution uniting theory and practice.

Research Interests

Influence of Information technology on tourism and hospitality
Big data analytics
Tourism economics
Tourism demand forecasting
Destination image formation and influence on travel decisions
Sharing economy
Smart destinations

Teaching Interests

  • Information technology and tourism
  • Tourism demand forecasting
  • Destination development and management
  • Social media marketing
  • Sustainable tourism development
  • Tourism economics

Selected Publications

Gunter, U., Önder, I, & Zekan, B. (2020). “Modeling Airbnb demand to New York City while employing spatial panel data at the listing level”, Tourism Management.DOI:

Önder, I., Gunter, U., & Scharl, A. (2019). “Forecasting tourist arrivals with the help of web sentiment: A mixed-frequency modeling approach for big data”. Tourism Analysis, 24(4): 437-452. DOI:

Gunter, U., Önder, I, & Smeral, E. (2019). “Substantive versus Statistical Significance: Contradiction or Coexistence in Tourism Demand Studies?” Annals of Tourism Research.  DOI:

Önder, I., Gunter, U., & Gindl, S. (2019). “Utilizing Facebook statistics in tourism demand modeling and destination marketing” Journal of Travel Research.

Önder, I., Weismayer, C., & Gunter, U. (2018). “Spatial price dependencies between the traditional accommodation sector and the sharing economy”. Tourism Economics.

Önder, I. & Treiblemaier, H. (2018). “Blockchain and tourism: Three research propositions”. Annals of Tourism Research.

Gunter, U. & Önder, I. (2018). “Determinants of Airbnb Demand in Vienna and their Implications for the Traditional Accommodation Industry”. Tourism Economics.

Gunter, U. & Önder, I. (2016). “Forecasting City Arrivals with Google Analytics”. Annals of Tourism Research.