Irem Onder Neuhofer
Associate Professor Hospitality & Tourism Management
Office: N315
Tel: 413.545.2234
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Academic Background
Education
Ph.D. in Travel and Tourism Management, Clemson University, Clemson, South Carolina, 2008
MSc. in Information Systems Management, Ferris State University, Big Rapids, Michigan, 2002
BA in Economics, Marmara University, Istanbul, Turkey, 1999
Academic Appointments
Assistant Professor, Modul University Vienna, Austria, 2008-2016
Associate Professor, Modul University Vienna, Austria, 2017-2019
Associate Professor, University of Massachusetts, Amherst, 2019-Present
Research Interests
- Influence of Information technology on tourism and hospitality
- Big data analytics
- Blockchain
- Tourism economics
- Tourism demand forecasting
- Destination image formation and influence on travel decisions
- Sharing economy
- Smart destinations
Teaching Interests
- Information technology and tourism
- Tourism demand forecasting
- Destination development and management
- Social media marketing
- Sustainable tourism development
- Tourism economics
Recent Honors & Awards
Lidija Lalicic, Irem Önder, Ko Koens, & Jessika Weber “Serious gaming: An Innovative method to engage stakeholders with sustainable tourism planning”, 2019
AIEST conference, Varna, Bulgaria. Awarded the PETER KELLER AWARD for the best contribution uniting theory and practice.
Selected Publications
Önder, I., Gunter, U., & Gindl, S. (2019). “Utilizing Facebook statistics in tourism demand modeling and destination marketing” Journal of Travel Research.
Önder, I., Weismayer, C., & Gunter, U. (2018). “Spatial price dependencies between the traditional accommodation sector and the sharing economy”. Tourism Economics.
Önder, I. & Treiblemaier, H. (2018). “Blockchain and tourism: Three research propositions”. Annals of Tourism Research.
Gunter, U. & Önder, I. (2018). “Determinants of Airbnb Demand in Vienna and their Implications for the Traditional Accommodation Industry”. Tourism Economics.
Gunter, U. & Önder, I. (2016). “Forecasting City Arrivals with Google Analytics”. Annals of Tourism Research.
