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The University of Massachusetts Amherst

Herman Fong

Senior Lecturer II

Business Communication Program

Education

MFA Creative Writing/Poetry, University of Massachusetts, 1997
BS Business Administration/Accounting, Biola University, 1984

Professional Experience

Assistant Manager/Buyer, Publicity and Marketing Director, and Events Coordinator, The Odyssey Bookshop (South Hadley, MA), 1998-2005
Reading Assistant, Los Angeles Valley College and Moorpark College (CA), 1990-1992
Manager, Dutton's Books (Burbank, CA), 1989-1992
Accountant, Evangelical Free Church (North Hollywood, CA), 1985-1988

Academic Appointments

Senior Lecturer of Business Communication, Isenberg School of Management, University of Massachusetts, 9/2011-Present
Lecturer of Business Communication, Isenberg School of Management, University of Massachusetts, 9/2005-8/2011
Lecturer of Writing, Consumer Studies, University of Massachusetts, 9/1999-5/2001

Research Interests

Management Communication
Marketing Communication
Cross-cultural Marketing
Crisis Management
Business Ethics
Communication in Social Media

Teaching Interests

  • Management Communication
  • Marketing Communication
  • Technical Writing
  • Proposal Writing
  • Cross-cultural Communication
  • Public Speaking
  • Rhetorical Grammar
  • Research and Analysis

Selected Publications

"Asylum." Best American Poetry 1997. Ed. James Tate. Series ed. David Lehman. New York: Scribner, 1997.

The Best American Poetry series, Ploughshares, Crazyhorse, Gettysburg Review, Massachusetts Review, and Indiana Review, among others.