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David Piercey

John F. Kennedy Endowed Professor

Accounting
David Piercey is the John F. Kennedy Endowed Professor in the Isenberg School of Management, where he has previously served as Accounting Department Chair. He earned his PhD from the University of Ill

David Piercey is the John F. Kennedy Endowed Professor in the Isenberg School of Management, where he has previously served as Accounting Department Chair. He earned his PhD from the University of Illinois, where he was a Deloitte Doctoral Fellow, as well as bachelor’s and master’s degrees in accounting from BYU. Prior to his PhD, Dave worked in both public accounting and in private industry. Dave’s research interests include financial statement auditing, financial reporting, and methodological topics in research design and analysis. His research is published in top academic journals in his field. He is a past editor of Accounting, Organizations and Society and Auditing: A Journal of Practice & Theory. His research has won many awards from the American Accounting Association, including the inaugural Notable Contribution to Behavioral Accounting Research Award, recognizing the study that made the largest contribution to behavioral accounting research in the past decade. 

Education

PhD, University of Illinois at Urbana-Champaign, 2006
M.Acc., Brigham Young University, 1999
BS, Brigham Young University, 1999

Academic Appointments

John F. Kennedy Endowed Professor of Accounting, University of Massachusetts, Amherst, 6/2018-Present
Professor of Accounting, University of Massachusetts Amherst, 8/2016-Present
John Spinney Faculty Fellow, University of Massachusetts Amherst, 6/2015-6/2018
Associate Professor of Accounting, University of Massachusetts Amherst, 9/2012-7/2016
Assistant Professor of Accounting, University of Massachusetts Amherst, 9/2006-8/2012

Recent Honors / Awards

Notable Contribution to Behavioral Accounting Research, American Accounting Association, for Guggenmos, Piercey, and Agoglia (2018), The Accounting Review, 2025
2025 Best Paper Award, Auditing: A Journal of Practice & Theory, for Piercey, 2023
Editor, Accounting, Organizations and Society, 2018-2025
Teaching Excellence Award, Isenberg School of Management, 2021
Editorial Board Member, Behavioral Research in Accounting, 2014-Present
Editorial Board Member, Auditing: A Journal of Practice & Theory, 2014-Present

Research Interests

Effects of Accounting Regulations
Accounting Disclosure Format and Quality
Audit Quality
Experimental Research Methods

Teaching Interests

Financial Accounting
Experimental Research Methods
Doctoral Dissertation Advising

Selected Publications

Buchanan, Dodgson & Piercey (2025). “What are ‘good’ values of q2? Guidance based on experimental accounting researchers’ assessments of fit,” The Accounting Review, 100 (5): 81-102

Piercey, M. D. (2023). “‘Throw it in as a covariate’? Common problems using measured control variables in experimental research,” Auditing: A Journal of Practice & Theory, 42 (2): 183-205 

Pickerd & Piercey (2021). “The effects of high estimate uncertainty in auditor negligence litigation,” Contemporary Accounting Research, 38 (4): 3182-3213

Kang, Piercey, & A. Trotman (2020). “Does an audit judgment rule increase or decrease auditors’ use of innovative audit procedures?” Contemporary Accounting Research, 37 (1): 297-321

Guggenmos, Piercey, & Agoglia (2018). “Custom contrast testing: Current trends and a new approach,” The Accounting Review, 93 (5): 223-244

Perreault, Kida, & Piercey (2017). “The relative effectiveness of simultaneous versus sequential negotiation strategies in auditor-client negotiations,” Contemporary Accounting Research, 34 (2): 1048-1070

Bowlin, Hobson, & Piercey (2015). “The effects of auditor rotation, professional skepticism, and interactions with managers on audit quality,” The Accounting Review, 90 (4): 1363-1393

Luippold, Kida, Piercey, & Smith (2015). “Managing audits to manage earnings: The impact of diversions on an auditor’s detection of earnings management,” Accounting, Organizations and Society, 41: 39-54

Fanning, Agoglia, & Piercey (2015). “Unintended consequences of lowering disclosure thresholds,” The Accounting Review, 90 (1): 301-320

Fanning & Piercey (2014). “Internal auditors’ use of interpersonal likability, arguments, and accounting information in a corporate governance setting,” Accounting, Organizations and Society, 39 (8): 575-589

Wainberg, Kida, Piercey, & Smith (2013). “The impact of anecdotal data in regulatory audit firm inspection reports,” Accounting, Organizations and Society, 38 (8): 621-636

Peecher, Piercey, Rich, & Tubbs (2010). “The effects of a supervisor’s active intervention in subordinates’ judgments, directional goals, and perceived technical knowledge advantage on audit team judgments,” The Accounting Review, 85 (5): 1763-1786

Piercey (2009). “Motivated reasoning and verbal vs. numerical probability assessment: Evidence from an accounting context,” Organizational Behavior and Human Decision Processes, 108 (2): 330-341

Peecher & Piercey (2008). “Judging audit quality in light of adverse outcomes: Evidence of outcome bias and reverse outcome bias,” Contemporary Accounting Research, 25 (1): 243-274