Bachazile L Sikhondze
Assistant Professor
Bachazile L. Sikhondze is an Assistant Professor of Operations and Information Management at the Isenberg School of Management, University of Massachusetts Amherst. Sikhondze earned her PhD in Management Information Systems from the University of Oklahoma. Her research examines the human implications of digital technologies, with a particular focus on artificial intelligence, algorithmic management, technostress, digital work, and technology-mediated collaboration. Using experimental and survey-based methods, Sikhondze investigates how emerging technologies influence employee well-being, decision-making, dignity, and productivity in organizations. Her work has been published in leading information systems journals and presented at major international conferences. Through Sikhondze's research, she aims to generate insights that help organizations design and implement technologies that improve both organizational performance and human well-being.
Education
Academic Appointments
Research Interests
Teaching Interests
- OIM 303
- MGMT 609
Awards
Selected Working Papers / Current Research
Sikhondze, Bachazile L., and Heshan Sun. "Are we in the AI Cage? Studying the Dignity of Social Media Content Creators Under Algorithmic Control." 2nd Round Revisions in MIS Quarterly.
Sikhondze Bachazile, Marta Stelmaszak Rosa, Monideepa Tarafdar. “Where AI Enters the Newsroom: Audience Evaluations of Generative Artificial Intelligence Across News Production Stages”. 1st Round Revision In Special Issue on ‘GenAI as Driver for change in Media’ of the Journal of Management Information Systems (JMIS).
Professional Links
Selected Publications
Sikhondze, Bachazile, Hua Jonathan Ye, Weiyu Wang, Xinhui Zhan, and Radhika Santhanam. "Are you willing to pay for generative artificial intelligence (GenAI) products? Disentangling the disclosure effects and the mediating role of psychological value." Journal of Management Information Systems 42, no. 2 (2025): 431-456.
Sikhondze, Bachazile L., and Heshan Sun. "The Impact of Algorithmic Control on Intrapersonal Dignity Disequilibrium and Coping Responses Among Social Media Influencers." (2024).
Sikhondze, Bachazile, Alexandra Durcikova, and Santhanam Radhika. "The impact of organizational citizenship behaviors on technostress in a post-COVID-19 remote work context: The Role of Media Synchronicity." (2024).
Sikhondze, Bachazile L., and Shaila M. Miranda. "A Sense of Place: An Affordance Perspective on Social Media Attachment and Social Media Addiction." (2023).