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Allison Werder

Assistant Dean of Marketing & Communication, Chief Marketing Officer, Lecturer Marketing Department


MBA, Georgetown University, 1999
BA English, University of Notre Dame, 1992

Professional Experience

Assistant Dean of Marketing & Communication/Chief Marketing Officer/Lecturer, Isenberg School of Management, UMass Amherst, 2019-current
Founder, Women Innovators and Trailblazers, Springfield MA, 2016-2022
President, MassLive Media, Springfield MA, 2013-2017
CMO/EVP Strategy & Development, Parade Media/Advance/CondeNast, New York, NY, 2002-2013
Advertising Revenue Manager, Money/People Magazine, Time Inc., New York, NY, 1999-2002

Teaching Interests

  • Brand Management & Strategy
  • General Marketing
  • Digital Marketing