How Isenberg Helped Marc Schneider '81 Craft His Career

March 9, 2016

Watch Video in modal: Marc Schneider '81: How Strategy Drives Everything

Marc Schneider '81: How Strategy Drives Everything

Organizational management is a lot like tailoring a suit. Stitch two pieces of cloth together randomly, and you’ll get nowhere. Do the exact same thing with a design in mind, and you’ll end up with a

Organizational management is a lot like tailoring a suit. Stitch two pieces of cloth together randomly, and you’ll get nowhere. Do the exact same thing with a design in mind, and you’ll end up with a well-made product.

That’s why Marc Schneider '81 values Management by Objectives, a strategic tool that he learned as a student here. In his role as CEO of Kenneth Cole and throughout his career in retail management, Schneider has focused on giving his people the tools they need to carry out an effective corporate strategy.

Marc recently visited campus to talk about his career and his advice for current students.