I recently sat down with BusinessWest editor George O’Brien for a discussion about Isenberg’s dramatically improved national reputation and our aspirations to elevate it further. In the interview—the magazine’s current cover feature—I outlined the strategic and tactical elements that we will continue to deploy in growing Isenberg’s reputational capital. I also underscored the importance of measurable execution in that pursuit.
Above all, improved reputation and rankings allow us to recruit better students and secure better jobs and salaries for our graduates. It’s a virtuous, sustainable circle. But it’s also critical that we grow our operating budget and endowment to improve our programs, infrastructure, and image. You can read about my aspirations for Isenberg in the BusinessWest feature here.