Do you ever wonder what goes on behind the scenes of the Olympic Games or what happens during the day-to-day operations of a professional sports team?
Sport Management & Leadership Academy Program Overview
Immerse yourself in the business of sport at the world’s #1 ranked Sport Management program!
As part of the UMass Amherst Summer Pre-College Program and run by the #1 ranked Sport Management department on the globe, McCormack’s summer Sport Management & Leadership Academy provides a platform for talented high school students to learn practical sport business applications and industry insights from our world renowned faculty and industry-leading alumni.
During this two-week program, students immerse themselves in key segments and critical issues relevant to the highly competitive sports and entertainment industry, such as:
Sport & Digital Media
Sport Marketing & Sales
Diversity & Inclusion in Sport Organizations
Player Performance & Data Analytics
Sports Economics & Market Research
The McCormack Department challenges students to use a management lens to strategic decision making in sports, offering a diverse and highly interactive approach to learning. In-class lectures and case competitions will be augmented by the presence of UMass alumni in sport leadership positions, and ‘virtual’ Zoom visits to regional sport businesses.
The Academy will run virtually, on Zoom, in accordance with campus health and safety policy. Normally, and returning for Summer 2022, students get to experience a sense of college life on one of the nation’s premier campuses, with housing & social events in the University’s modernized Commonwealth Honors College and meals at UMass Dining Commons (ranked #1 nationally, four years in a row, by The Princeton Review).
Program Leaders' ChoiceSport Business International