Do you ever wonder what goes on behind the scenes of the Olympic Games or what happens during the day-to-day operations of a professional sports team?
Sport Management & Leadership Academy Program Overview
Immerse yourself in the business of sport at the world’s #1 ranked Sport Management program!
As part of the UMass Amherst Summer Pre-College Program and run by the #1 ranked Sport Management department on the globe, McCormack’s summer Sport Management & Leadership Academy provides a platform for talented high school students to learn practical sport business applications and industry insights from our world renowned faculty and industry-leading alumni.
During this two-week program hosted in July (July 7-20, 2019) on UMass's flagship campus, students immerse themselves in key segments of the highly competitive $60B sports industry, such as:
Sport & Digital Media
Sport Marketing & Sales
Sport Law & Labor Relations
Org Behavior & Leadership in Sport
Player Performance & Data Analytics
The McCormack Department challenges students to use a management lens to strategic decision making in sports, offering a diverse and highly interactive approach to learning. In-class lectures and case competitions will be augmented by the presence of Umass alumni in sport leadership positions, and on-site visits to regional sport businesses such as Patriot Place and The Basketball Hall of Fame.
Students will experience a sense of college life on one of the nation’s premier campuses, with housing & social events in the University’s modernized Commonwealth Honors College and meals at UMass Dining Commons (ranked #1 nationally by The Princeton Review).
Program Leaders' ChoiceSport Business International