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The University of Massachusetts Amherst

Zhanfei Lei

Assistant Professor

Operations & Information Management


Ph.D. in Information Technology Management, Georgia Institute of Technology
M.S. in Information Sciences, University of Pittsburgh
Bachelor of Management in Information Management and Information Systems, Nanjing University

Research Interests

User-generated content
Electronic commerce
Emotions in online communication

Teaching Interests

  • Introduction to Information Systems
  • Database Management Systems
  • Business Intelligence and Analytics
  • Electronic Commerce
  • Programming Languages and Web Development

Selected Publications

Lei, Z., Yin, D., Mitra, S., & Zhang, H. (2022). Swayed by the Reviews: Disentangling the Effects of Average Ratings and Individual Reviews in Online Word-of-Mouth. Production and Operations Management, 31(6), 2393-2411. (Lead Article).

Lei, Z., Yin, D., & Zhang, H. (2021). Focus Within or On Others: The Impact of Reviewers’ Attentional Focus on Review Helpfulness. Information Systems Research, 32(3), 801-819.