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Yao Yu

Associate Professor

Accounting
Dr. Yao Yu received her Ph.D. from Nanyang Technological University in 2015. Dr. Yu is currently an Associate Professor at the University of Massachusetts Amherst. Her research interests lie in the ar

Dr. Yao Yu received her Ph.D. from Nanyang Technological University in 2015. Dr. Yu is currently an Associate Professor at the University of Massachusetts Amherst. Her research interests lie in the area of judgment and decision-making in the corporate disclosure and auditing contexts. Her research has been published in leading academic journals, including The Accounting Review, Contemporary Accounting Research, and Accounting Horizons. She has been teaching financial accounting to undergraduate and graduate students, with multiple nominations for teaching awards at the school and university levels. She has been playing an active role in serving her department, school, and the research community. 

Education

PhD, Nanyang Technological University, 2015
BBA, Xiamen University, 2009

Academic Appointments

Associate Professor of Accounting, University of Massachusetts Amherst, 2024-present
Assistant Professor of Accounting, University of Massachusetts Amherst, 2015-24

Recent Honors / Awards

Nominated, Isenberg School of Management Outstanding Teaching Award, 2022, 2025
Nominated, UMass Amherst Distinguished Teaching Award, 2021, 2024
Nominated, Isenberg Teaching Fellow, 2022
Nominated, Isenberg Teaching with Digital Technology Award, 2021
Research Excellence Award, Isenberg School of Management, 2019
Teaching Innovation Fellow, UMass Amherst, 2018

Research Interests

Judgment and Decision Making
Internal Control over Financial Reporting (ICFR)
Auditing
ESG/Sustainability Reporting

Teaching Interests

Undergraduate
  • Advanced Financial Accounting
Masters
  • Financial Statement Analysis and Valuation
Selected Working Papers/Current Research“Can Enhanced Segment Comparability Adversely Impact Managers’ Operational Decisions? The Moderating Role of Competitor Orientation and Segment-Specific Informa

Selected Working Papers/Current Research

“Can Enhanced Segment Comparability Adversely Impact Managers’ Operational Decisions? The Moderating Role of Competitor Orientation and Segment-Specific Information” (with Chez Sealy and Elaine Wang) 

“Opposite Effects of ESG Rating Divergence on Current and Potential Investors’ Perceptions of ESG Performance” (with Luke Barnhart, Conner Blake, and David Piercey)

Media, Industry, and Public Impact“How are CSR issues processed?” by Center for Financial Reporting and Auditing (CFRA) at ESMT Berlin, research digest series Introduces the research findings in

Media, Industry, and Public Impact

“How are CSR issues processed?” by Center for Financial Reporting and Auditing (CFRA) at ESMT Berlin, research digest series 

  • Introduces the research findings in Guiral, Moon, Tan, and Yu (2020) and their implications for investors.

Interview with the IR Magazine (by co-author)

Introduces the research findings and practice implications of “Management’s Communication Style when Disclosing Material Weaknesses in Internal Control” (with Joe Brazel and Matt Starliper)

Selected Publications

Brazel, J., M. Starliper, and Y. Yu. 2024. Management’s Communication Style when Disclosing Material Weaknesses in Internal Control. Accounting Horizons, forthcoming.

Tan, H.-T., T. Xu, and Y. Yu. 2023. Language, perceived warmth, and investors’ reactions to audit committee reports. Contemporary Accounting Research, 40 (2), 1388–1417. https://doi.org/10.1111/1911-3846.12857

Guiral, A., D. Moon, H.-T. Tan, and Y. Yu. 2020. What Drives Investor Response to CSR Performance Reports? Contemporary Accounting Research 37 (1): 101-130. https://doi.org/10.1111/1911-3846.12521 

Tan, H.-T., and Y. Yu. 2018. Management's Responsibility Acceptance, Locus of Breach, and Investors' Reactions to Internal Control Reports. The Accounting Review 93 (6): 331–355. https://doi.org/10.2308/accr-52077