Isenberg is making a big, BIG, splash in Boston – and not just with our highly skilled and driven alumni.
We are extremely proud to announce our first-ever, major Boston-area awareness campaign. Isenberg has long had a reputation as an outstanding business school with top faculty, a talented student body and alumni who take the business world by storm. This campaign allows us to introduce Isenberg in an iconic manner to new audiences.
We’ve taken over Bay Back Station – a hub for tens of thousands of commuters daily – in a not so subtle way. We’ve made our cable television debut with a new :30 commercial titled “DRIVE.” And we've also branded the red and orange lines with phrases such as "We challenge your thinking so you can challenge the world." and "Turn your work ethic into an unfair advantage." that support what it means to be driven.
This campaign builds off our accomplishments of becoming one of the best public business schools in the country, and supports both our outstanding online MBA and undergraduate programs. We are proud of our students and alumni, and want people to know that Isenberg is the school to watch. We hope you feel the same.
Visiting Boston this March?...be sure to check out Back Bay Station and post a picture of our ad spectacular with #wedrivethedriven.