Isenberg Brand
Branding is important because it makes a positive and memorable impression. An organization that doesn’t care about its brand sends an implicit message that it doesn’t care about the people it serves. The Isenberg brand is more than just a logo or visual identity. But the correct and consistent use of our branding across all messages an important first step that signals our values and commitment to our community.
Isenberg's students, alumni and faculty have incredible drive. We channel that drive by focusing on more than just business theory and business case studies. We also focus on the business of preparing students mentally and emotionally to succeed. By charging our students with real responsibility, our great expectations fuel great achievement.
The voice of Isenberg is straightforward, no-nonsense, intelligent, strong, and powerful. Our voice has substance reflective of our programs and professors. Our tone should be bold – the tone and voice of a leader.
Links & Assets
A guide with resources and recommendations related to planning an event at Isenberg.
Guidelines for fonts, logos, images, color, and merchandise usage.
Please be sure to reference the brand guidelines before using any of the wordmarks.
Approved letterhead, PowerPoint and school plasma slides.
Approved images for use on internal and external presentations and posters.
All requests for our department must be completed through the use of one of our new forms.
UMass has an university-driven identity, which means that UMass branding is always the most prominent. By aligning both brands, we all get stronger.
Meet the Team
