Error message

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in include_once() (line 1387 of F:\inetpub\www.isenberg.umass.edu\wwwroot\includes\bootstrap.inc).
Deprecated function: The each() function is deprecated. This message will be suppressed on further calls in FieldCollectionItemEntity->fetchHostDetails() (line 393 of F:\inetpub\www.isenberg.umass.edu\wwwroot\sites\all\modules\field_collection\field_collection.module).

Marketing & Communications

Our job in marketing & communications is to promote the Isenberg School of Management as a top-class educational brand among our internal and external community.

Request Forms Brand Guidelines FAQs Student Orgs Resources

The Isenberg Brand

Our Brand

Branding is important because it makes a positive and memorable impression. An organization that doesn’t care about its brand sends an implicit message that it doesn’t care about the people it serves. The Isenberg brand is more than just a logo or visual identity. But the correct and consistent use of our branding across all messages an important first step that signals our values and commitment to our community.

We Drive The Driven

Isenberg's students, alumni and faculty have incredible drive. We channel that drive by focusing on more than just business theory and business case studies. We also focus on the business of preparing students mentally and emotionally to succeed. By charging our students with real responsibility, our great expectations fuel great achievement.

Our Voice

The voice of Isenberg is straightforward, no-nonsense, intelligent, strong, and powerful. Our voice has substance reﬂective of our programs and professors. Our tone should be bold – the tone and voice of a leader.

Links & Assets

To maintain consistency throughout the school we appreciate the use of approved templates and images. Logo and visual identity guidelines must be followed at all times. If you have any questions please contact us.