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Our job in marketing & communications is to promote the Isenberg School of Management as a top-class educational brand among our internal and external community.

Isenberg Brand

Isenberg Brand
Our Brand

Branding is important because it makes a positive and memorable impression. An organization that doesn’t care about its brand sends an implicit message that it doesn’t care about the people it serves. The Isenberg brand is more than just a logo or visual identity. But the correct and consistent use of our branding across all messages is an important first step that signals our values and commitment to our community.

Inspire Impact

Members of the Isenberg community work to inspire each other to do better in every context. For faculty, it’s on business theory and practice. For students, it’s on the organizations and communities they work in. For staff, it is advancing students’ teaching and learning, getting them great job opportunities, and preparing them.

Our Voice

The voice of Isenberg is straightforward, no-nonsense, intelligent, strong, and powerful. Our voice has substance reflective of our programs and professors. Our tone should be bold – the tone and voice of a leader.

Links & Assets

Links & Assets

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Meet the Team

Meet the Team

Allison Werder
Allison Werder
Assistant Dean of Marketing & Communication, Chief Marketing Officer, Lecturer Marketing Department
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T_Morton22
Tom Morton
Director of Marketing
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K_carothers22
Krista Carothers
Associate Director of Communications
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Lorraine U. Martinelle '97
Content Manager
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David Orsman_0.jpg
Dave Orsman
Marketing Specialist
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Felix Rodriguez.jpg
Felix Rodriguez
Communications Specialist
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Jack Goode
Jack Goode
Video Production Specialist
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Elizabeth Bednarczyk
Elizabeth D. Bednarczyk
Senior Marketing and Communications Coordinator
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Gillian Brown
Gillian Brown
Marketing and Communications Coordinator
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Max Radin
Max Radin
Marketing and Communications Coordinator
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