William Norton
Graduate Program Director, Director of McCormack Center for Sport Research and Education, & Senior Lecturer
Sport Management
Education
MBA/MS Sport Management, Isenberg School of Management, UMass Amherst, 2012
BA Political Science/International Relations, The College of Wooster, 2006
Professional Experience
Integrated Marketing & Brand Sponsorship Specialist, Epsilon, 7/12-8/15
Corporate Partnerships & Business Development Associate, Boston Celtics, 5/11-9/11
Operations Data Analyst/Statistician, STATS LLC., 4/07-8/10
Academic Appointments
Faculty Lecturer, Sport Management, Isenberg School of Management, UMass Amherst, 2015-2019
Director for McCormack Center for Sport Research & Education, 2016-Present
Recent Honors / Awards
Chief Marketer GOLD Award - Best Regional Campaign, PRO Awards, 2015
Isenberg Teaching Excellence Recognition Award Winner, 2018
Nominee, TEFD Distinguished Teaching Award, 2018-19
Nominee, TEFD Distinguished Teaching Award, 2017-18
Teaching Interests
General
- Corporate Sponsorship
- Digital Media
- Sport Finance