Can this marketing miracle worker really get Inuits (a.k.a. Eskimo) to swap their hard-earned pelts for ice? You be the judge. For sports marketing legend Jon Spoelstra, “borderline outrageous” and nonstop innovation are road-tested enablers of business success. On October 23 and 24, Spoelstra, this fall’s Mark H. McCormack Executive in Residence, shared insights in classes, met one-on-one with students and faculty, and lectured to a packed auditorium of mostly sport management faculty and students.
Hosted by the Berthiaume Center for Entrepreneurship, the four-part Innovation Challenged kicked off with The Minute Pitch on Wednesday, Oct. 25. In front of an audience of nearly 200 students, faculty, staff and supporters, 22 teams gave 60-second pitches of their venture idea. With assistance from the sponsors, EY and Bud Robertson (Isenberg ’72), $2,500 is prize money was awarded to the first-, second- and third-place teams and the audience choice selection.
The 2017 Fall Alumni Night in NYC was hosted at the 48 Lounge in Midtown Manhattan. It drew 175 alums, faculty, current students, and friends of Isenberg out—making it the biggest alumni night to date!
MIT finance professor Robert C. Merton—a 1997 recipient of the Nobel Prize in Economics—headlined an ambitious CSIDM Annual Research conference program devoted to diverse aspects of digitally enabled financial innovation, including cryptocurrencies, algorithmic trading, and other advances on the financial landscape. Attended by a packed house of 125 academics and practitioners, the daylong event took place at Boston’s Aloft Boston Seaport Hotel.
The Isenberg School's Department of Hospitality and Tourism Management (HTM) hosted its Fall Alumni Reception in Boston. This special event was an incredible opportunity for HTM Alumni to hear from our HTM Department Chair Dr. Muzaffer Uysal about departmental news. This reception was a great evening of networking and reconnecting with 100 alumni, HTM Faculty and students. A special Thank you to the UMass Club for hosting the reception.
Isenberg students, alumni, faculty and friends gathered at McGuirk stadium prior to the UMass vs Old Dominion football game on September 9th for food, games and good conversation. Join us for the next event! isenberg.umass.edu/events
Careers in Accounting and Management Professions program, C.A.M.P. features business-focused talks, workshops, skill-building activities, and field trips. The idea behind the successful initiative, notes Isenberg Assistant Dean of Undergraduate Programs Melvin Rodriguez, is to motivate minority high-schoolers to pursue collegiate majors, and ultimately careers, in accounting and other business areas.
Moderated by David O’Leary ’81 MBA, the panel discussion on August 30 at the elegant UMass Club on Beacon Hill in Boston was the culminating event at the annual David C. O’Leary MBA Orientation Program. The three-day retreat for Isenberg’s 42 first-year full-time MBA students offered workshops and discussions devoted to team building, personality management, improvisatory skills, behavioral interviewing, and other career building skills. The immersive gatherings also included three days of social and networking opportunities with fellow MBA students and Isenberg alumni.
The McCormack Center recently completed another successful Summer Sport Leadership academy, a two-week Pre-College program in its fifth year featuring educational workshops, site visits, and leadership training for dozens of driven high school students.
The 5th Annual Isenberg Business Leadership Awards & Dinner was held on June 15 at the Colonnade Hotel in Boston. This year Isenberg recognized Earl Stafford, CEO of the Stafford Foundation as the Honoree, and Nick Markey, Audit Senior at Deloitte as the Recent Alumni Awardee. The gathering hosted over 300 alumni and friends of Isenberg and the University of Massachusetts Amherst.