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Dissertation Defense, Robin Back
Monday, May 04, 2015
11:00 am – 12:30 pm
11:00 am – 12:30 pm
Isenberg 108
Title: "An Investigation Into the Effects of Consumer Experience Tourism on Brand Loyalty and Purchasing Behavior"Track: Hospitality and Tourism ManagementCo-chairs: Professor Linda Shea and Professor
Title: "An Investigation Into the Effects of Consumer Experience Tourism on Brand Loyalty and Purchasing Behavior"
Track: Hospitality and Tourism Management
Co-chairs: Professor Linda Shea and Professor Linda Lowry