$AVVY investigates the historical, cultural and societal norms around women and money. With incisive humor and captivating honesty, $AVVY questions why women often take a backseat to managing their money, and reveals why it’s increasingly critical for women to take the reins of their financial futures.
$AVVY explores how and why our financial culture sidelines women, and tells a new story about women who are taking matters into their own hands. How do we break taboos around talking about money? Why do financial gender roles persist? How does the lack of financial education in schools deepen inequities? $AVVY dives into the intersections of money and gender, while offering advice from experts in the field about our shared question: What can I do, right now, to be smarter with my money?
The film is an invitation to reflect on our relationships with money, invest in solidarity and resilience, and recognize that liberating our bank accounts is a step toward building the world we all want to live in.