Marketing
Selected Publications
Villarroel Ordenes, F., Grewal, D., Ludwig, S., Ruyter, K. D., Mahr, D., & Wetzels, M. (2018). Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages. Journal of Consumer Research, 45(5), 988-1012. https://doi.org/10.1093/jcr/ucy032
Villarroel Ordenes, F., Ludwig, S., De Ruyter, K., Grewal, D., & Wetzels, M. (2017). Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media. Journal of Consumer Research, 43(6), 875-894. https://doi.org/10.1093/jcr/ucw070
Walker, K. L., Milne, G. R., & Weinberg, B. D. (2019). Optimizing the Future of Innovative Technologies and Infinite Data. Journal of Public Policy and Marketing https://doi.org/10.1177/0743915619864314
Markos, E., Milne, G. R., & Peltier, J. W. (2017). Information sensitivity and willingness to provide continua: a comparative privacy study of the United States and Brazil. Journal of Public Policy & Marketing, 36(1), 79-96. https://doi.org/10.1509/jppm.15.159
Swani, K., Milne, G. R., & Miller, E. G. (2019). Social media services branding: The use of corporate brand names. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.04.033
Joo, S., Miller, E. G., & Fink, J. S. (2019). Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale. Journal of Business Research, 98, 236-249.https://doi.org/10.1016/j.jbusres.2019.04.033
