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The University of Massachusetts Amherst

Focus your MBA on a career in analytics.

The Isenberg MBA with a Focus in Analytics offers a range of analytic elective courses for individuals interested in gaining a competitive advantage through manipulation, visualization and analysis of data. Analytics is a crucial tool to guide organizations in achieving strategic objectives in any industry, from healthcare to finance and retail.

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Focus Requirements

MBA students are required to complete a total of 9 elective credits to establish an optional focus area. Students can complete a focus in Analytics by choosing all 9 credits from the data analytics courses listed below or can select a combination of data analytics courses and courses in the specialty areas of marketing analytics and supply chain analytics. Please note that some classes have pre-requisites. Connect with your Academic Advisor for additional details.

Data Analytics Courses

  • Business Application Development
  • Data Management for Business Leaders
  • Data Mining in Business
  • Data Science for Business
  • Project Management

Specialty Area: Marketing Analytics Courses

  • Web Analytics for Digital Marketing
  • Analytics in Social Media

Specialty Area: Supply Chain Analytics Courses

  • Business Process Optimization
  • Supply Chain Analytics
  • Quality Analytics
  • Supply Chain Management

Application Deadlines

Application Deadlines
On-Campus MBA Fall Start
Early Action Round 1 Round 2 Round 3
November 1 December 1 February 1 April 1 (U.S. applicants only)

 

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Follow our step-by-step process to complete your online application.

  1. Once you click Apply Now, you will be taken to the University's secure online student information system, SPIRE.
  2. Follow the “Go to Application” link to create your user account to begin your application process.
  3. Complete the admissions requirements and submit your application. Note: you can save and resume your application process as you gather required materials.
  4. After submitting, track your application at the Graduate School Status of Application page.
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