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The University of Massachusetts Amherst

Tony Lachowetz

Online Instructor

Education

PhD Philosophy, Sport Management, University of Massachusetts Amherst, 2001
MS, Health Fitness, Springfield College, 1996
BS, Physical Education,, Springfield College, 1980

Professional Experience

Pres./Owner,, Tri-state Cleaning Services, Inc, 1983-1994
Player, Los Angeles Dodgers Organization, 1980-82

Academic Appointments

Lecturer/Senior Lecturer of Sport Management, University of Massachusetts Amherst, 9/2008-2018
Assistant/Associate Professor of Sport Management, Georgia Southern University, 8/2001-2008
BBA/MBA Online Instructor, University of Massachusetts Amherst, 2009-present

Recent Honors / Awards

Recipient of the Isenberg School of Management Outstanding Teacher Award, 2009-10 / 2016-17
Five-time Recipient of the Residential First Year Experience (RFYE) Student Choice Award, 2009-13
Nominee, University of Massachusetts Distinguished Teaching Award, 2009-10 / 2016-17

Research Interests

Cause Related Sport Marketing
Corporate Sales and Customer Retention

Teaching Interests

General
  • Personal Finance and Investing
  • Sales Management
  • Entrepreneurship

Selected Publications

Todd, S., Magnusen, M., Lachowetz, T., & Jones, A. (2017). A Ticketing Informatics Case  Study in Collegiate Athletics. Case Studies in Sport Management, 5(Case #4), 95-97.  

Todd, S., Crook, T., & Lachowetz, T. (2013). Agency theory explanations of self-serving sales forecast inaccuracies. Business and Management Research, 2(2), 13-21. 

Lachowetz, T., & Gladden, J. (2003). A Framework for Understanding Cause-Related Sport  Marketing Programs. International Journal of Sports Marketing and Sponsorship, 4(4),  / 205-225

Lachowetz, T., & Irwin, R. (2002). FedEx and the St. Jude Classic: An Application of a  Cause-Related Marketing Program (CRMP). Sport Marketing Quarterly, 11(2), 114-116.

Lachowetz, T., Sutton, W., McDonald, M., Warnick, R., & Clark, J. (2002). Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association. International Journal of Sports Marketing and Sponsorship, 403-427.