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Tony Lachowetz

Online Instructor


PhD Philosophy, Sport Management, University of Massachusetts Amherst, 2001
MS, Health Fitness, Springfield College, 1996
BS, Physical Education,, Springfield College, 1980

Professional Experience

Pres./Owner, Tri-state Cleaning Services, Inc, 1983-1994
Player, Los Angeles Dodgers Organization, 1980-82

Academic Appointments

BBA/MBA Online Instructor, University of Massachusetts Amherst, 2009-present
Lecturer/Senior Lecturer of Sport Management, University of Massachusetts Amherst, 9/2008-2018
Assistant/Associate Professor of Sport Management, Georgia Southern University, 8/2001-2008

Recent Honors / Awards

Recipient of the Isenberg School of Management Outstanding Teacher Award, 2009-10 / 2016-17
Five-time Recipient of the Residential First Year Experience (RFYE) Student Choice Award, 2009-13
Nominee, University of Massachusetts Distinguished Teaching Award, 2009-10 / 2016-17

Research Interests

Cause Related Sport Marketing
Corporate Sales and Customer Retention

Teaching Interests

  • Personal Finance and Investing
  • Sales Management
  • Entrepreneurship

Selected Publications

Todd, S., Magnusen, M., Lachowetz, T., & Jones, A. (2017). A Ticketing Informatics Case  Study in Collegiate Athletics. Case Studies in Sport Management, 5(Case #4), 95-97.  

Todd, S., Crook, T., & Lachowetz, T. (2013). Agency theory explanations of self-serving sales forecast inaccuracies. Business and Management Research, 2(2), 13-21. 

Lachowetz, T., & Gladden, J. (2003). A Framework for Understanding Cause-Related Sport  Marketing Programs. International Journal of Sports Marketing and Sponsorship, 4(4),  / 205-225

Lachowetz, T., & Irwin, R. (2002). FedEx and the St. Jude Classic: An Application of a  Cause-Related Marketing Program (CRMP). Sport Marketing Quarterly, 11(2), 114-116.

Lachowetz, T., Sutton, W., McDonald, M., Warnick, R., & Clark, J. (2002). Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association. International Journal of Sports Marketing and Sponsorship, 403-427.