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Muzzo Uysal

Carney Family Endowed Professor

Hospitality & Tourism Management


PhD (Philosophy of Doctorate), Texas A&M University
MBA, University of New Haven, CT
BS (Business Administration and Accounting), Ankara - Gazi University, Turkey

Professional Experience

Research Associate with Institute for Service Research, 2013-2016
Partner in commercial restaurant venture in Blacksburg, VA, 2001-2003

Academic Appointments

Professor and Chair, Department of Hospitality and Tourism Management Isenberg School of Management, University of Massachusetts, 9/2016-Present
Professor, Department of Hospitality and Tourism Management Pamplin College of Business, Virginia Tech, 8/2008-8/2016
Research & Graduate Programs, College of Hospitality, Retail, and Sport Management The University of South Carolina, 7/2007-2/2008
Professor, Department of Hospitality and Tourism Management Virginia Polytechnic Institute and State University, Blacksburg, Virginia, 1994-2007
Associate Professor, Department of Hospitality and Tourism Management Virginia Polytechnic Institute and State University, Blacksburg, Virginia, 1992-1993

Recent Honors / Awards

John Wiley & Sons Lifetime Research Achievement Award (Dallas, TX), July 20-22, 2016
2016 Leslie Reid Alumni Award, Texas A&M University’s Department of Recreation, Park and Tourism Sciences (RPTS), April 2016
W. Bradford Wiley Memorial Best Research Paper of the Year Award (with Xiang, Z., Schwartz, Z., and Gerdes), 2015
Founders Award - the Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, January 7-10, 2015
Received PCOB Award for Excellence in Research, November, 2014

Research Interests

Tourism Development
Formulation and implementation of effective tourist demand estimation models and demand-supply interaction models
Economic impacts of tourism and feasibility studies (hotels)
Quality-of-life (QOL) Research in hospitality and tourism

Teaching Interests

  • Tourism policy and planning
  • Research methods in hospitality and tourism
  • International hospitality and tourism
  • Tourism impacts

Selected Publications

Uysal, M., Berbekova, A., & Kim, H. (2020). Designing for Quality of life. Annals of Tourism Research, 83, 102944.


Wang, Su., Berkekova, A., & Uysal, M. (2020). Is This about Feeling? The Interplay of Emotional Wellbeing, Solidarity and Residents’ Attitude. Journal of Travel Research. 


Uysal, M., & Sirgy, J. (2019). Quality-of-Life Indicators as Performance Measures in Tourism and Hospitality. Annals of Tourism Research, 76, 291-300.


Rezvani, E., Assaf, A. G., Uysal, M., & Lee, M. (2019). Learning From Own And Others: The Moderating Role Of Performance Aspiration. International Journal of Hospitality Management, 81, 113-119.


Li, X., Wan, Y. K. P., & Uysal, M. (2019). Is QOL A Better Predictor Of Support For Festival Development? A Social-Cultural Perspective. Current Issues in Tourism, 1-14.


Tasci, A. D., Khalilzadeh, J., & Uysal, M. (2019). Network analysis of the Caucasus’ image. Current Issues in Tourism, 22(7), 827-852.