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The University of Massachusetts Amherst

Matthew Coyne

Hospitality & Tourism Management

Education

MBA in Wine Business, Sonoma State University, 2020
BA in Business Administration, Sonoma State University, 2019

Professional Experience

Research Technician, Wine Business Institute, 2019-2020
Sommelier, Farmhouse Inn and Restaurant, 2018-2020
Brand Ambassador, Davis Estates, 2016-2018
Tasting Room Supervisor, Inglenook, 2013-2016
Sommelier/Restaurant Manager, Baumé Restaurant, 2011-2013

Honors

Best Case Award, Wine Business Journal, 2020
Dean's List, Sonoma State University, 2018-2019

Research Interests

Wine Purchase Decision Process
Wine Branding
Wine Packaging
Wine Environmental Performance
Hospitality Leadership
Hospitality Design
Digital Marketing

Teaching Interests

  • Wine Sensory Evaluation
  • Wine Pairing
  • Global Wine Market
  • Wine Marketing
  • Hospitality Strategic Management

Selected Publications

Coyne, M. (2020). Three Sticks Wines: Digital Marketing, Branding, and Hospitality During a Crisis. Wine Business Journal, 4(2), forthcoming.