Matthew Coyne
Hospitality & Tourism Management
Education
MBA in Wine Business, Sonoma State University, 2020
BA in Business Administration, Sonoma State University, 2019
Professional Experience
Research Technician, Wine Business Institute, 2019-2020
Sommelier, Farmhouse Inn and Restaurant, 2018-2020
Brand Ambassador, Davis Estates, 2016-2018
Tasting Room Supervisor, Inglenook, 2013-2016
Sommelier/Restaurant Manager, Baumé Restaurant, 2011-2013
Honors
Best Case Award, Wine Business Journal, 2020
Dean's List, Sonoma State University, 2018-2019
Research Interests
Wine Purchase Decision Process
Wine Branding
Wine Packaging
Wine Environmental Performance
Hospitality Leadership
Hospitality Design
Digital Marketing
Teaching Interests
Wine Sensory Evaluation
Wine Pairing
Global Wine Market
Wine Marketing
Hospitality Strategic Management
Selected Publications
Coyne, M. (2020). Three Sticks Wines: Digital Marketing, Branding, and Hospitality During a Crisis. Wine Business Journal, 4(2), forthcoming.
