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Matthew Coyne


MBA in Wine Business, Sonoma State University, 2020
BS in Business Administration, Wine Business Strategies Concentration, Sonoma State University, 2019

Professional Experience

Research & Teaching Assistant, The Wine Business Institute, Sonoma State University, 2020
Sommelier, The Farmhouse Inn, 2018-2020
Brand Ambassador, Davis Estates, 2016-2020
Tasting Room Supervisor, Inglenook, 2013-2016
Sommelier & Restaurant Manager, Baumé Restaurant, 2011-2013

Recent Honors & Awards

Outstanding Applicant Award, Isenberg School of Management, University of Massachusetts Amherst, 2021
Best Case Award, Wine Business Journal, 2020
Dean's List, Sonoma State University, 2018-2019

Research Interests

Wine Tourism
Consumer Behavior
Consumer Well-Being
Consumer-Brand Connection
Scale Development
Grounded Theory

Teaching Interests

Service in Hospitality & Tourism
Food & Beverage Management
Global Perspectives of Food Service
Introduction to Wines of the World
Hospitality Marketing

Selected Publications

Coyne, M. (2020). Three Sticks Wines: Digital Marketing, Branding, and Hospitality During a Crisis. Wine Business Journal, 4(2), 27-51.