Matthew Coyne
Hospitality & Tourism Management
Education
MBA in Wine Business, Sonoma State University, 2020
BA in Business Administration, Sonoma State University, 2019
Professional Experience
Research Technician, Wine Business Institute, 2019-2020
Sommelier, Farmhouse Inn and Restaurant, 2018-2020
Brand Ambassador, Davis Estates, 2016-2018
Tasting Room Supervisor, Inglenook, 2013-2016
Sommelier/Restaurant Manager, Baumé Restaurant, 2011-2013
Honors
Best Case Award, Wine Business Journal, 2020
Dean's List, Sonoma State University, 2018-2019
Research Interests
Wine Purchase Decision Process
Wine Branding
Wine Packaging
Wine Environmental Performance
Hospitality Leadership
Hospitality Design
Digital Marketing
Teaching Interests
- Wine Sensory Evaluation
- Wine Pairing
- Global Wine Market
- Wine Marketing
- Hospitality Strategic Management
Selected Publications
Coyne, M. (2020). Three Sticks Wines: Digital Marketing, Branding, and Hospitality During a Crisis. Wine Business Journal, 4(2), forthcoming.
