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Danielle McArdle


M.B.A., Seton Hall University, 2020
B.A., Spanish, University of Central Florida, 2017
B.S., Management, University of Central Florida, 2016
A.A., General Studies, Valencia College, 2013


Research Consultant, Athletes Think, 2016-Present
Group Sales Associate, New Jersey Jackals, 2019-2020
Graduate Assistant, Graduate Assistant, 2018-2020
Coordinator of Corporate Partnerships, Premier Hockey Federation (then: National Women's Hockey League), 2018-2019
Workforce Administrator, Copa America Centanario, 2016

Honors & Awards

Advancing Stillman Award, 2020

Research Interests

The Intersection Between Diversity and Inclusion
Consumer Behavior in Sport

Teaching Interests

Sport Marketing
Diversity and Inclusion in Sport

Selected Publications

Harrison, C. Keith; Bukstein, Scott; and McArdle, Danielle. (In-Press) “Race and Occupational Mobility Patterns within the National Football League”. Journal of Social Issues in Sport.

Porter, Jeff; Martin, Brandon E.; Griffin, Whitney; Seth, Pyar; McArdle, Danielle; Harrison, Otis C; and Harrison, C. Keith. (2021) “Athletes Think: Understanding the Terminal Doctorate and Professional Degree Attainment from the Scholar-Athlete Perspective”. Journal of Student-Athlete Educational Development and Success: Volume 3, Pages 30-60.

Harrison, C. Keith; Fuller, Rhema; Griffin, Whitney; Bukstein, Scott; McArdle, Danielle; and Barnhart, Steven. (2020) “My Ambitionz az a Qualitative Ridah: A 2PAC Analysis of the Black Male Baller in Amerikkka”. Sociology of Sport Journal: Volume 37: No 3, Pages 207-219.

Harrison, C. Keith; Bukstein, Scott; Sutton, William A.; McArdle, Danielle; Dickens, Jessie; and Lawrence, S. Malia. (2019) “A Qualitative Investigation of Academic/Athletic Brand Representations: Applying Lovemarks Theory To Cultural Symbol”. Journal of Higher Education Athletics & Innovation: Volume 1: No 5, Pages 15-36.

Fuller, Rhema D.; Harrison, C. Keith; Johnson, Darrell; Lawrence, Suzanne M.; Eyanson, Jeff; and McArdle, Danielle. (2018) “The Leadership Perspectives of Female Intercollegiate Athletes” Journal of Leadership Studies: Vol. 12: No. 3, Pages 33-39.

Fuller, Rhema D.; Harrison, C. Keith; Lawrence, S. Malia; Eyanson, Jeff; and McArdle, Danielle. (2017) "“I will change the world”: The Intersection of Social Change and Male College Athletes’ Leadership Perspectives," International Journal of Exercise Science: Vol. 10: Iss. 6, Pages 845 - 856.