Atul Sheel

Atul Sheel is an associate professor in the HTM department at the Isenberg School of Management, University of Massachusetts-Amherst. He holds a PhD in Finance. His research expertise is in financial modeling, finance, investment, and revenue management within tourism and hospitality. His current research focuses on performance improvement in tourism and hospitality using advanced machine learning, AI & analytics, corporate finance and asset management strategies, and total revenue management (TRM). He has served as Editor-in-Chief of the Journal of Hospitality Financial Management for 27 years, has published and presented extensively in reputed journals/conferences, and has received many scholarly recognitions including the ANBAR Research Scholar Award for excellence in research from the MCB University Press, UK. He has served as HTM’s Associate Department Chair, Graduate Program Director, and Director of the UMass in Singapore Program. He is a past University TEACHnology fellow and the recipient of HTM’s 2023 Kelleher Faculty and Staff Recognition Award.